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A longitudinal study on the factors of destination image, destination attraction and destination loyalty

Author

Listed:
  • Pedro Moreira

    (Institute for Tourism Studies, Macau SAR, PR China)

  • Christina Iao

    (Institute for Tourism Studies, Macau SAR, PR China)

Abstract

Destination loyalty is identified as a universal concept with links to destination image. These links are derived from shared fundamental attributes that generate positive or negative effects on the attractiveness of a travel destination. This research study approaches the concept of destination loyalty in relation to the factors of destination image and destination attraction through a longitudinal comparison of data of 2012 and 2013. A destination factors model is proposed. From the analysis, the integrator ?Personal overall image of the destination?, the ultimate factor that reflects the destination image as a holographic complexity of perceptions, is confirmed as a regression target for a number of factors of the proposed theoretical model. Against the theoretical expectations, a significant effect of the integrator on travel decisions was not confirmed. Destination attributes associated with higher rankings and lower rankings revealed significant effects on the integrator. These attributes show the degree of perceived attraction on travelers and tourists and highlight the development priorities and the development performance of the destination. The proposed model and the isolated factors of destination image, destination attraction and destination loyalty allow a wide range of possible applications to the evaluation of performance and development of destinations, and enable the identification and consolidation of competitive advantages towards an evolution to a future scenario of economic sustainability.

Suggested Citation

  • Pedro Moreira & Christina Iao, 2014. "A longitudinal study on the factors of destination image, destination attraction and destination loyalty," Proceedings of International Academic Conferences 0201486, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:iacpro:0201486
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    File URL: https://iises.net/proceedings/10th-international-academic-conference-vienna/table-of-content/detail?cid=2&iid=64&rid=1486
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    References listed on IDEAS

    as
    1. Alba, Joseph W & Hutchinson, J Wesley, 1987. "Dimensions of Consumer Expertise," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(4), pages 411-454, March.
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    Cited by:

    1. Thao Thanh Thi Nguyen & Shurong Tong, 2023. "The impact of user-generated content on intention to select a travel destination," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 443-457, September.
    2. Pedro Moreira, 2015. "The Perception of Economic Value Limits: A Study on the Ultimatum Game Decision Patterns," Proceedings of International Academic Conferences 2503337, International Institute of Social and Economic Sciences.
    3. Nguyen Thanh Long & Thanh-Lam Nguyen, 2018. "Sustainable Development of Rural Tourism in An Giang Province, Vietnam," Sustainability, MDPI, vol. 10(4), pages 1-20, March.

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