IDEAS home Printed from https://ideas.repec.org/a/gam/jijerp/v19y2022i5p2817-d760706.html
   My bibliography  Save this article

Diffusion Path Identification of Public Opinion Involving Enterprise Green Technology Adoption: An Interpretive-Structural-Modeling-Based Approach

Author

Listed:
  • De Xia

    (School of Management, Wuhan University of Technology, Wuhan 430074, China)

  • Nian Xia

    (School of Management, Wuhan University of Technology, Wuhan 430074, China)

  • Yishi Zhang

    (School of Management, Wuhan University of Technology, Wuhan 430074, China)

  • Jiwei Xiong

    (School of Management, Jinan University, Guangzhou 510632, China)

  • Ruilin Zhu

    (Management School, Lancaster University, Lancaster LA1 4YX, UK)

Abstract

With the increasing information transparency of business operations’ environmental influences, public opinion plays an important role in the green technology adoption of enterprises. Identifying the diffusion path of public opinion involving the process of enterprise green technology adoption is a significant task to verify the triggering mechanisms among the external factors and internal ones. An appropriate framework may help to clarify how the sustainability elements of public opinion are introduced to green technology adoption. Therefore, an interpretive structural-modeling (ISM)-based approach was applied to explore the basic transmission process and path of public opinion involving green technology adoption in enterprise practices. From the pressure of public opinion to the stakeholders involved, as well as the corresponding operational environmental activities, this study explored the psychological behavior of internal and external stakeholders and tried to clarify what the driving elements of green technology adoption are and how they relate to each other. Based on the field data collected from practitioners with Chinese contextual experience, the driving elements of the enablers of green technology adoption by enterprises were identified, and the fundamental triggering mechanisms of the public opinion pressure among them were analyzed. Thereafter, the influence of internal and external stakeholders involving green technology adoption and their corresponding behaviors under the pressure of public opinion were determined and expounded comprehensively, which illustrates the diffusion path of how public opinion influences the operational green technology adoption. This may narrow the gap between public environmental expectation and business operations. Finally, the managerial implications and the limitations of this study were concluded. The explanatory corresponding ISM model established in this study enriches the literature on the theoretical research of the mechanisms of green technology adoption.

Suggested Citation

  • De Xia & Nian Xia & Yishi Zhang & Jiwei Xiong & Ruilin Zhu, 2022. "Diffusion Path Identification of Public Opinion Involving Enterprise Green Technology Adoption: An Interpretive-Structural-Modeling-Based Approach," IJERPH, MDPI, vol. 19(5), pages 1-15, February.
    • Handle: RePEc:gam:jijerp:v:19:y:2022:i:5:p:2817-:d:760706
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1660-4601/19/5/2817/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1660-4601/19/5/2817/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Céline Michaud & Daniel Llerena, 2011. "Green consumer behaviour: an experimental analysis of willingness to pay for remanufactured products," Business Strategy and the Environment, Wiley Blackwell, vol. 20(6), pages 408-420, September.
    2. Kardooni, Roozbeh & Yusoff, Sumiani Binti & Kari, Fatimah Binti & Moeenizadeh, Leila, 2018. "Public opinion on renewable energy technologies and climate change in Peninsular Malaysia," Renewable Energy, Elsevier, vol. 116(PA), pages 659-668.
    3. Cho, Youngsang & Hwang, Junseok & Lee, Daeho, 2012. "Identification of effective opinion leaders in the diffusion of technological innovation: A social network approach," Technological Forecasting and Social Change, Elsevier, vol. 79(1), pages 97-106.
    4. Gunasekaran, Angappa & Spalanzani, Alain, 2012. "Sustainability of manufacturing and services: Investigations for research and applications," International Journal of Production Economics, Elsevier, vol. 140(1), pages 35-47.
    5. Dubey, Rameshwar & Gunasekaran, Angappa & Samar Ali, Sadia, 2015. "Exploring the relationship between leadership, operational practices, institutional pressures and environmental performance: A framework for green supply chain," International Journal of Production Economics, Elsevier, vol. 160(C), pages 120-132.
    6. Zheng, Siqi & Kahn, Matthew E. & Sun, Weizeng & Luo, Danglun, 2014. "Incentives for China's urban mayors to mitigate pollution externalities: The role of the central government and public environmentalism," Regional Science and Urban Economics, Elsevier, vol. 47(C), pages 61-71.
    7. Giorgos Meramveliotakis & Manolis Manioudis, 2021. "History, Knowledge, and Sustainable Economic Development: The Contribution of John Stuart Mill’s Grand Stage Theory," Sustainability, MDPI, vol. 13(3), pages 1-16, January.
    8. Nie, Pu-yan & Yang, Yong-cong, 2016. "Effects of energy price fluctuations on industries with energy inputs: An application to China," Applied Energy, Elsevier, vol. 165(C), pages 329-334.
    9. Markus Kitzmueller & Jay Shimshack, 2012. "Economic Perspectives on Corporate Social Responsibility," Journal of Economic Literature, American Economic Association, vol. 50(1), pages 51-84, March.
    10. Céline Michaud & Daniel Llerena, 2011. "Green consumer behaviour: an experimental analysis of willingness to pay for remanufactured products," Post-Print hal-01809083, HAL.
    11. Deirdre Shaw & Robert McMaster & Terry Newholm, 2016. "Care and Commitment in Ethical Consumption: An Exploration of the ‘Attitude–Behaviour Gap’," Journal of Business Ethics, Springer, vol. 136(2), pages 251-265, June.
    12. Devendra K. Yadav & Akhilesh Barve, 2016. "Modeling Post-disaster Challenges of Humanitarian Supply Chains: A TISM Approach," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 17(3), pages 321-340, September.
    13. Thiruchelvam, M. & Kumar, S. & Visvanathan, C., 2003. "Policy options to promote energy efficient and environmentally sound technologies in small- and medium-scale industries," Energy Policy, Elsevier, vol. 31(10), pages 977-987, August.
    14. James C. Brancheau & James C. Wetherbe, 1990. "The Adoption of Spreadsheet Software: Testing Innovation Diffusion Theory in the Context of End-User Computing," Information Systems Research, INFORMS, vol. 1(2), pages 115-143, June.
    15. Reefke, Hendrik & Sundaram, David, 2017. "Key themes and research opportunities in sustainable supply chain management – identification and evaluation," Omega, Elsevier, vol. 66(PB), pages 195-211.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Alexandre Rodrigues da Silva & Claudia Brito Silva Cirani & Fernando Antonio Ribeiro Serra & Angélica Pigola & Priscila Rezende da Costa & Isabel Cristina Scafuto & Roberto Lima Ruas & Marcos Rogério , 2023. "Determining Factors on Green Innovation Adoption: An Empirical Study in Brazilian Agribusiness Firms," Sustainability, MDPI, vol. 15(7), pages 1-23, April.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mohammad Nurul Alam & Osarodion Ogiemwonyi & Ibrahim. E. Hago & Noor Azlinna Azizan & Fariza Hashim & Md Sazzad Hossain, 2023. "Understanding Consumer Environmental Ethics and the Willingness to Use Green Products," SAGE Open, , vol. 13(1), pages 21582440221, January.
    2. Abu Elnasr E. Sobaih & Ahmed Hasanein & Ibrahim Elshaer, 2020. "Influences of Green Human Resources Management on Environmental Performance in Small Lodging Enterprises: The Role of Green Innovation," Sustainability, MDPI, vol. 12(24), pages 1-19, December.
    3. Surajit Bag & Shivam Gupta, 2017. "Antecedents of Sustainable Innovation in Supplier Networks: A South African Experience," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 18(3), pages 231-250, September.
    4. Ericka Costa & Dario Montemurro & Diego Giuliani, 2019. "Consumers’ willingness to pay for green cars: a discrete choice analysis in Italy," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 21(5), pages 2425-2442, October.
    5. Nasiri, Mohammad Sadegh & Shokouhyar, Sajjad, 2021. "Actual consumers' response to purchase refurbished smartphones: Exploring perceived value from product reviews in online retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    6. Antonella Zucchella & Pietro Previtali & Roger Strange, 2022. "Proactive and reactive views in the transition towards circular business models. A grounded study in the plastic packaging industry," International Entrepreneurship and Management Journal, Springer, vol. 18(3), pages 1073-1102, September.
    7. Gaffuri, Pierre & Stolyarova, Elena & Llerena, Daniel & Appert, Estelle & Consonni, Marianne & Robin, Stéphane & Consonni, Vincent, 2021. "Potential substitutes for critical materials in white LEDs: Technological challenges and market opportunities," Renewable and Sustainable Energy Reviews, Elsevier, vol. 143(C).
    8. Magdalena Kowalska, 2022. "Conceptualization of Sustainable Marketing Tools among SME Managers in Selected Countries in Poland and Sri Lanka," Sustainability, MDPI, vol. 14(10), pages 1-17, May.
    9. Du, Hang & Wei, Lai & Zhu, Qinghua, 2023. "Competition of consumables’ original brand manufacturers and remanufacturers considering the entry of compatible manufacturers," European Journal of Operational Research, Elsevier, vol. 306(2), pages 679-692.
    10. Mushahid Ali Shamsi & Imran Anwar & Asiya Chaudhary & Samreen Akhtar & Alam Ahmad, 2023. "Sustainable Transition through Circular Textile Products: An Empirical Study of Consumers’ Acceptance in India," Sustainability, MDPI, vol. 15(18), pages 1-20, September.
    11. Kadri G Yilmaz & Sedat Belbag, 2016. "Prediction of Consumer Behavior Regarding Purchasing Remanufactured Products: A Logistics Regression Model," International Journal of Business and Social Research, LAR Center Press, vol. 6(2), pages 1-10, February.
    12. F. Testa & F. Iraldo & A Vaccari & E. Ferrari, 2015. "Why Eco‐labels can be Effective Marketing Tools: Evidence from a Study on Italian Consumers," Business Strategy and the Environment, Wiley Blackwell, vol. 24(4), pages 252-265, May.
    13. Lei Yang & Meng Chen & Yiji Cai & Sang-Bing Tsai, 2018. "Manufacturer’s Decision as Consumers’ Low-Carbon Preference Grows," Sustainability, MDPI, vol. 10(4), pages 1-26, April.
    14. Won‐Moo Hur & Yeonshin Kim & Kyungdo Park, 2013. "Assessing the Effects of Perceived Value and Satisfaction on Customer Loyalty: A ‘Green’ Perspective," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 20(3), pages 146-156, May.
    15. Singh, Sanjay Kumar & Giudice, Manlio Del & Chierici, Roberto & Graziano, Domenico, 2020. "Green innovation and environmental performance: The role of green transformational leadership and green human resource management," Technological Forecasting and Social Change, Elsevier, vol. 150(C).
    16. Atiyeh Seifian & Sajjad Shokouhyar & Mohamad Bahrami, 2024. "Exploring customers’ purchasing behavior toward refurbished mobile phones: a cross-cultural opinion mining of amazon reviews," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(11), pages 28131-28159, November.
    17. I. Gåvertsson & L. Milios & C. Dalhammar, 2020. "Quality Labelling for Re-used ICT Equipment to Support Consumer Choice in the Circular Economy," Journal of Consumer Policy, Springer, vol. 43(2), pages 353-377, June.
    18. Kenichiro Chinen & Mitsutaka Matsumoto, 2021. "Indonesians’ Perceptions of Auto Parts Remanufactured in China: Implications for Global Remanufacturing Operations," Sustainability, MDPI, vol. 13(7), pages 1-16, April.
    19. Marcus Linder & Mats Williander, 2017. "Circular Business Model Innovation: Inherent Uncertainties," Business Strategy and the Environment, Wiley Blackwell, vol. 26(2), pages 182-196, February.
    20. Nitika Sharma & Raiswa Saha & V. Raja Sreedharan & Justin Paul, 2020. "Relating the role of green self‐concepts and identity on green purchasing behaviour: An empirical analysis," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3203-3219, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jijerp:v:19:y:2022:i:5:p:2817-:d:760706. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.