Network strength, transaction-specific investments, inter-personal trust, and relationship satisfaction in Chinese agri-food SMEs
Purpose - The purpose of this paper is to investigate the effects of network strength, transaction-specific investments and inter-personal trust on business relationship satisfaction for small-and-medium-sized enterprises (SMEs) involved in agri-food processing and exporting in China. Design/methodology/approach - Survey data collected from 80 agri-food SMEs in Jiangsu Province were used for empirical testing. The authors applied an ordered logit regression approach for model estimation. Findings - The results demonstrate that strong Practical implications - Business relationships play a critical role in the modern market environment. Relational arrangements (based on Originality/value - The paper extends our understanding of relationship (
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Volume (Year): 4 (2012)
Issue (Month): 3 (August)
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- Chenting Su & Zhilin Yang & Guijun Zhuang & Nan Zhou & Wenyu Dou, 2009. "Interpersonal influence as an alternative channel communication behavior in emerging markets: The case of China," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 40(4), pages 668-689, May.
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