Measuring reputation in global markets—A comparison of reputation measures’ convergent and criterion validities
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- Sarstedt, Marko & Diamantopoulos, Adamantios & Salzberger, Thomas & Baumgartner, Petra, 2016. "Selecting single items to measure doubly concrete constructs: A cautionary tale," Journal of Business Research, Elsevier, vol. 69(8), pages 3159-3167.
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KeywordsCorporate reputation; AMAC; Reputation quotient; Convergent validity; Criterion validity;
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