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Challenges in Measuring Corporate Reputation

In: Reputation Management

Author

Listed:
  • Sabrina Helm

    (Witten/Herdecke University)

  • Christian Klode

    (Institute for Research Information and Quality Assurance (iFQ))

Abstract

In the second chapter, Helm and Klode describe the “Challenges in Measuring Corporate Reputation” which most communication professionals should be aware of when selecting a measurement tool. The authors expand on the pros and cons of single versus multiple-item measurement concepts, discuss formative versus reflective models, and evaluate the benefits of low and higher order factors. In a second part, Helm and Klode introduce common measurement tools used both by practitioners and in academia and discuss the need for nonstandardized tools.

Suggested Citation

  • Sabrina Helm & Christian Klode, 2011. "Challenges in Measuring Corporate Reputation," Management for Professionals, in: Sabrina Helm & Kerstin Liehr-Gobbers & Christopher Storck (ed.), Reputation Management, pages 99-110, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-642-19266-1_11
    DOI: 10.1007/978-3-642-19266-1_11
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    Citations

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    Cited by:

    1. Sarstedt, Marko & Wilczynski, Petra & Melewar, T.C., 2013. "Measuring reputation in global markets—A comparison of reputation measures’ convergent and criterion validities," Journal of World Business, Elsevier, vol. 48(3), pages 329-339.
    2. Palanisamy Ganesan & Manohar Sridhar, 2016. "Service Innovation and Customer Performance of Telecommunication Service Provider: A Study on Mediation Effect of Corporate Reputation," Corporate Reputation Review, Palgrave Macmillan, vol. 19(1), pages 77-101, February.
    3. M. Sridhar & Ajay Mehta, 2018. "The Moderating and Mediating Role of Corporate Reputation in the Link Between Service Innovation and Cross-Buying Intention," Corporate Reputation Review, Palgrave Macmillan, vol. 21(2), pages 50-70, June.

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