Brand fidelity: Scale development and validation
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DOI: 10.1016/j.jretconser.2019.101908
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Cited by:
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- Amin, Muhammad & Shamim, Amjad & Ghazali, Zulkipli & Khan, Imran, 2021. "Employee Motivation to Co-Create Value (EMCCV): Construction and Validation of Scale," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
- Miruna PATRICHE, 2021. "Smart consumption behavior? An approach related to fast fashion industry," Smart Cities International Conference (SCIC) Proceedings, Smart-EDU Hub, vol. 9, pages 379-392, November.
- Mrad, Mona & Majdalani, Joelle & Cui, Charles Chi & El Khansa, Zeinab, 2020. "Brand addiction in the contexts of luxury and fast-fashion brands," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
- Yangpeng Lin & Yeongbae Choe, 2022. "Impact of Luxury Hotel Customer Experience on Brand Love and Customer Citizenship Behavior," Sustainability, MDPI, vol. 14(21), pages 1-14, October.
- Alić Adi & Činjarević Merima & Agić Emir, 2020. "The role of brand image in consumer-brand relationships: similarities and differences between national and private label brands," Management & Marketing, Sciendo, vol. 15(1), pages 1-16, March.
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Keywords
Brand fidelity; Consumer/brand relationships; Brand commitment; Customer loyalty; Brand love;All these keywords.
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