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News framing effects on destination risk perception


  • Kapuściński, Grzegorz
  • Richards, Barry


News coverage of hazards is often commented to be of critical importance to individuals' perceived risk associated with tourist destinations. Despite the significance of this issue to the global tourism industry, the link between portrayals of hazards and audience reception is rarely studied in this context. This study adopted the framing theory to evaluate media effect on tourists' perceived risk of portrayals of terrorism and political instability incidents. This involved a survey-embedded experiment which manipulated potential elements of a news report concerning a hazard. The content of fictitious articles used in the experiment was created on the basis of extant risk perception theories. Results revealed that the use of risk amplifying frame and risk attenuating frame result in higher and lower ratings of risk respectively. Moreover, tourist psychographic characteristics were found to moderate the influence of news frames on perceived risk. Implications for tourism destination managers and marketers were discussed.

Suggested Citation

  • Kapuściński, Grzegorz & Richards, Barry, 2016. "News framing effects on destination risk perception," Tourism Management, Elsevier, vol. 57(C), pages 234-244.
  • Handle: RePEc:eee:touman:v:57:y:2016:i:c:p:234-244
    DOI: 10.1016/j.tourman.2016.06.017

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    2. Asongu, Simplice & Acha-Anyi, Paul, 2019. "Global Tourism and Waves of Terror: Perspectives from Military Expenditure," MPRA Paper 101793, University Library of Munich, Germany.
    3. Kateryna Horiachko, 2020. "Research of the impact of the terrorism and other factors on the consumers behavior," Technium Social Sciences Journal, Technium Science, vol. 7(1), pages 139-148, May.
    4. Asongu, Simplice & Nnanna, Joseph & Biekpe, Nicholas & Acha-Anyi, Paul, 2018. "Contemporary Drivers of Global Tourism: Evidence from Terrorism and Peace Factors," MPRA Paper 91996, University Library of Munich, Germany.
    5. Martin Flegl & Hazael Cerón-Monroy & Igor Krejčí & Josef Jablonský, 2023. "Estimating the hospitality efficiency in Mexico using Data Envelopment Analysis," OPSEARCH, Springer;Operational Research Society of India, vol. 60(1), pages 188-216, March.
    6. Mona Mehrparvar & Xu Ming & Ahmad Saeedi, 2020. "Exploring the Impact Factors of Tourists’ Intention to Choose Iran as a Traveling Destination," International Business Research, Canadian Center of Science and Education, vol. 13(3), pages 118-118, March.
    7. Seabra, Claudia & Reis, Pedro & Abrantes, José Luís, 2020. "The influence of terrorism in tourism arrivals: A longitudinal approach in a Mediterranean country," Annals of Tourism Research, Elsevier, vol. 80(C).
    8. Qianqian, Li & Yijun, Liu, 2020. "The China-Pakistan economic corridor: The Pakistani media attitudes perspective," Technology in Society, Elsevier, vol. 62(C).
    9. Li, Jianping & Feng, Yuyao & Li, Guowen & Sun, Xiaolei, 2020. "Tourism companies' risk exposures on text disclosure," Annals of Tourism Research, Elsevier, vol. 84(C).
    10. Sanja Kovačić & Mihai Ciprian Mărgărint & Ruxandra Ionce & Đurđa Miljković, 2020. "What are the Factors affecting Tourist Behavior based on the Perception of Risk? Romanian and Serbian Tourists’ Perspective in the Aftermath of the recent Floods and Wildfires in Greece," Sustainability, MDPI, vol. 12(16), pages 1-22, August.
    11. Aftab Hossain & Juliana Abdul Wahab & Md. Saidur Rahman Khan, 2022. "A Computer-Based Text Analysis of Al Jazeera, BBC, and CNN News Shares on Facebook: Framing Analysis on Covid-19 Issues," SAGE Open, , vol. 12(1), pages 21582440211, January.
    12. Francesca Canio & Elisa Martinelli & Giampaolo Viglia, 2023. "Reopening after the pandemic: leveraging the destination image to offset the negative effects of perceived risk," Italian Journal of Marketing, Springer, vol. 2023(2), pages 99-118, June.

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