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Destination risk perceptions among U.S. residents for London as the host city of the 2012 Summer Olympic Games

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  • Schroeder, Ashley
  • Pennington-Gray, Lori
  • Kaplanidou, Kiki
  • Zhan, Fangzi

Abstract

Risks associated with the Olympic Games have been studied; however, there is lack of research that examines prospective tourists' perceptions of a host city in terms of destination risk. To examine prospective tourists' destination risk perceptions for the 2012 Summer Olympic Games, a survey of 4000 American residents was conducted. Overall, U.S. residents perceived the host city to be safe. Hierarchical regression revealed that demographic factors were drivers of the intention to travel to an Olympic Games host city. While controlling for demographics, past experience traveling to a host city and attending an Olympic Games affected the likelihood to travel. Three destination risk perception items were drivers of the intention to travel to a host city, when controlling for demographics and past experience. Lastly, when controlling for all the independent variables, travel risk type index was a driver of the intention to travel to an Olympic Games host city.

Suggested Citation

  • Schroeder, Ashley & Pennington-Gray, Lori & Kaplanidou, Kiki & Zhan, Fangzi, 2013. "Destination risk perceptions among U.S. residents for London as the host city of the 2012 Summer Olympic Games," Tourism Management, Elsevier, vol. 38(C), pages 107-119.
    • Handle: RePEc:eee:touman:v:38:y:2013:i:c:p:107-119
    DOI: 10.1016/j.tourman.2013.03.001
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    11. Williams, Allan M. & Chen, Jason Li & Li, Gang & Baláž, Vladimír, 2022. "Risk, uncertainty and ambiguity amid Covid-19: A multi-national analysis of international travel intentions," Annals of Tourism Research, Elsevier, vol. 92(C).
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    14. Minhong Kim & Kyu Ha Choi & Becca Leopkey, 2021. "The influence of tourist risk perceptions on travel intention to mega sporting event destinations with different levels of risk," Tourism Economics, , vol. 27(3), pages 419-435, May.

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