An empirical analysis of switching cost in the smartphone market in South Korea
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- Kim, Junghun & Lee, Hyunjoo & Lee, Jongsu, 2020. "Smartphone preferences and brand loyalty: A discrete choice model reflecting the reference point and peer effect," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
More about this item
KeywordsSwitching costs; Smartphone; Telecommunication policy; Bayesian multinomial logit;
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