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Existencia y heterogeneidad de los costes de cambio en la industria de la Telefonía Móvil

Author

Listed:
  • Carlos Ocaña Pérez de Tudela

    () (Universidad de Zaragoza)

  • Yolanda Polo

    () (Universidad de Zaragoza)

  • Francisco Javier Sesé

    () (Universidad de Zaragoza)

Abstract

Switching costs have received increasing attention from academics and practitioners in recent years.Although the implications of switching costs for consumers and firms have been well-documented in the literature, less attention has been paid to studying the consequences of switching costs for public policy. In general, switching costs have been shown to reduce market competition leading to higherprices, lower product and service quality, higher entry barriers and lower customer welfare. In order to gain more insight into the study of switching costs from a regulatory perspective and to evaluate the need for the regulator to intervene in the market, this study extends prior research in this field by measuring switching costs at the customer-level and investigating the switching costs distribution in the mobile phone market. The study results reveal that switching is costly in the mobile phone industry and that switching costs are highly heterogeneous among consumers. Implications for public policy are discussed.

Suggested Citation

  • Carlos Ocaña Pérez de Tudela & Yolanda Polo & Francisco Javier Sesé, 2009. "Existencia y heterogeneidad de los costes de cambio en la industria de la Telefonía Móvil," Hacienda Pública Española, IEF, vol. 191(4), pages 9-26, December.
  • Handle: RePEc:hpe:journl:y:2009:v:191:i:4:p:9-26
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    References listed on IDEAS

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    1. Yongmin Chen, 1997. "Paying Customers to Switch," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 6(4), pages 877-897, December.
    2. Lee, Jongsu & Kim, Yeonbae & Lee, Jeong-Dong & Park, Yuri, 2006. "Estimating the extent of potential competition in the Korean mobile telecommunications market: Switching costs and number portability," International Journal of Industrial Organization, Elsevier, vol. 24(1), pages 107-124, January.
    3. Paul Klemperer, 1995. "Competition when Consumers have Switching Costs: An Overview with Applications to Industrial Organization, Macroeconomics, and International Trade," Review of Economic Studies, Oxford University Press, vol. 62(4), pages 515-539.
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    More about this item

    Keywords

    Switching costs; public policy; mobile phone services; multilevel modeling;

    JEL classification:

    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation
    • H54 - Public Economics - - National Government Expenditures and Related Policies - - - Infrastructures

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