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Can blockchain enhance motivation to donate: The moderating impact of religion on donors' behavior in the USA's charity organizations

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  • Baudier, Patricia
  • Kondrateva, Galina
  • Ammi, Chantal

Abstract

Charity and its corollary donations are often considered moral obligations in different cultures and religions. In the humanitarian aid field, trust in the donor is crucial, and scandals, inefficiencies, or corruption can undermine confidence in charity organizations. In this context, the characteristics of blockchain, which improve the transparency and traceability of transactions, are well-adapted to charity collection and humanitarian causes. This research investigates the acceptability of blockchain by donors and analyzes religion's moderating impact on the acceptance of such technology. The research framework was developed by applying and extending theories of reasoned action and planned behavior. A quantitative approach was selected, and a survey of 590 respondents issued by principal monotheist religions was collected in the USA between April 21, 2022, and May 18, 2022. The results confirmed the impact of transparency on attitudes and subjective norms and removed barriers. Second, attitudes and subjective norms strongly influence behavioral intention to give. Third, the moderating impact of religion on donations is partially verified. This article contributes to the literature related to blockchain.

Suggested Citation

  • Baudier, Patricia & Kondrateva, Galina & Ammi, Chantal, 2023. "Can blockchain enhance motivation to donate: The moderating impact of religion on donors' behavior in the USA's charity organizations," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
    • Handle: RePEc:eee:tefoso:v:191:y:2023:i:c:s0040162523002093
    DOI: 10.1016/j.techfore.2023.122524
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