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Impact of open-mindedness on information avoidance: Tailored vs. generic communication

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  • Meng, Delong
  • Wang, Siyu

Abstract

This study explores the impact of open-mindedness on tailored versus generic information communication. We develop a preference formation model and formulate the following hypotheses: (1) in the case of generic information, open-minded individuals tend to avoid information less, resulting in them being better-informed; (2) with tailored information, close-minded individuals display stronger resistance, necessitating the sender to provide additional information for effective persuasion. Our experiments validate the core theoretical predictions, with a few observed behavioral deviations: individuals tend to avoid more information than predicted, particularly when it is tailored. Our structural model attributes this reluctance to resistance in altering one’s worldview. This study makes a significant contribution to the application and testing of preference formation theory while also raising questions about the practical effectiveness of commonly used tailored communication strategies.

Suggested Citation

  • Meng, Delong & Wang, Siyu, 2024. "Impact of open-mindedness on information avoidance: Tailored vs. generic communication," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 108(C).
    • Handle: RePEc:eee:soceco:v:108:y:2024:i:c:s2214804323001787
    DOI: 10.1016/j.socec.2023.102152
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    More about this item

    Keywords

    Information avoidance; Bayesian persuasion; Experiment;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D82 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Asymmetric and Private Information; Mechanism Design
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making

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