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Linking concepts of playfulness and well-being at work in retail sector

Author

Listed:
  • Alatalo, Sari
  • Oikarinen, Eeva-Liisa
  • Reiman, Arto
  • Tan, Teck Ming
  • Heikka, Eija-Liisa
  • Hurmelinna-Laukkanen, Pia
  • Muhos, Matti
  • Vuorela, Taina

Abstract

This conceptual article discusses the roles of playfulness and well-being at work in the retail sector with a specific emphasis on service encounters. The aim is to create a new conceptual framework to enhance research on how the element of playfulness can be part of an employee's working environment in the retail sector, and to discuss how playfulness could enhance employee's well-being at work. The framework identifies various interactive relationships characteristic to the retail environment. Furthermore, the application of playfulness in these relationships is discussed from the viewpoint of well-being at work. The framework provides a solid basis for further research to produce results with practical implications.

Suggested Citation

  • Alatalo, Sari & Oikarinen, Eeva-Liisa & Reiman, Arto & Tan, Teck Ming & Heikka, Eija-Liisa & Hurmelinna-Laukkanen, Pia & Muhos, Matti & Vuorela, Taina, 2018. "Linking concepts of playfulness and well-being at work in retail sector," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 226-233.
    • Handle: RePEc:eee:joreco:v:43:y:2018:i:c:p:226-233
    DOI: 10.1016/j.jretconser.2018.03.013
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    References listed on IDEAS

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    1. Pham, Michel Tuan, 1998. "Representativeness, Relevance, and the Use of Feelings in Decision Making," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(2), pages 144-159, September.
    2. van Dolen, Willemijn M. & de Ruyter, Ko & Streukens, Sandra, 2008. "The effect of humor in electronic service encounters," Journal of Economic Psychology, Elsevier, vol. 29(2), pages 160-179, April.
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    Cited by:

    1. Zhou, Fei & Su, Qiulai & Mou, Jian, 2021. "Understanding the effect of website logos as animated spokescharacters on the advertising: A lens of parasocial interaction relationship," Technology in Society, Elsevier, vol. 65(C).
    2. Lambillotte, Laetitia & Magrofuoco, Nathan & Poncin, Ingrid & Vanderdonckt, Jean, 2022. "Enhancing playful customer experience with personalization," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    3. Mayr, Kathrin & Teller, Christoph, 2023. "Customer deviance in retailing: Managers’ emotional support and employees’ affective wellbeing," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).

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