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The Importance of the Product Category in Retail Assortments

Author

Listed:
  • Jose Luis Ruiz-Real

    (University of Almeria, Almeria, Spain)

  • Juan Carlos Gazquez-Abad

    (University of Almeria, Almeria, Spain)

  • Juan Uribe-Toril

    (University of Almeria, Almeria, Spain)

  • Maria del Mar Martin-Garcia

    (University Isabel I, Burgos, Spain)

Abstract

No abstract is available for this item.

Suggested Citation

  • Jose Luis Ruiz-Real & Juan Carlos Gazquez-Abad & Juan Uribe-Toril & Maria del Mar Martin-Garcia, "undated". "The Importance of the Product Category in Retail Assortments," BASIQ Conference Proceedings 2024:042, Bucharest University of Economic Studies.
    • Handle: RePEc:bat:basiq1:2024:042
    DOI: 10.24818/BASIQ/2024/10/048
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    References listed on IDEAS

    as
    1. Liljander, Veronica & Polsa, Pia & van Riel, Allard, 2009. "Modelling consumer responses to an apparel store brand: Store image as a risk reducer," Journal of Retailing and Consumer Services, Elsevier, vol. 16(4), pages 281-290.
    2. Sethuraman, Raj & Gázquez-Abad, Juan Carlos & Martínez-López, Francisco J., 2022. "The effect of retail assortment size on perceptions, choice, and sales: Review and research directions," Journal of Retailing, Elsevier, vol. 98(1), pages 24-45.
    3. Puccinelli, Nancy M. & Goodstein, Ronald C. & Grewal, Dhruv & Price, Robert & Raghubir, Priya & Stewart, David, 2009. "Customer Experience Management in Retailing: Understanding the Buying Process," Journal of Retailing, Elsevier, vol. 85(1), pages 15-30.
    4. Hense, Jonas & Hübner, Alexander, 2022. "Assortment optimization in omni-channel retailing," European Journal of Operational Research, Elsevier, vol. 301(1), pages 124-140.
    5. Graciola, Ana Paula & De Toni, Deonir & Milan, Gabriel Sperandio & Eberle, Luciene, 2020. "Mediated-moderated effects: High and low store image, brand awareness, perceived value from mini and supermarkets retail stores," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    6. Sanjay K. Dhar & Stephen J. Hoch, 1997. "Why Store Brand Penetration Varies by Retailer," Marketing Science, INFORMS, vol. 16(3), pages 208-227.
    7. Lin, Chen & Bowman, Douglas, 2022. "The impact of introducing a customer loyalty program on category sales and profitability," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    8. Holbrook, Morris B & Hirschman, Elizabeth C, 1982. "The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(2), pages 132-140, September.
    9. Dowling, Grahame R & Staelin, Richard, 1994. "A Model of Perceived Risk and Intended Risk-Handling Activity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(1), pages 119-134, June.
    10. Pham, Michel Tuan, 1998. "Representativeness, Relevance, and the Use of Feelings in Decision Making," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(2), pages 144-159, September.
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