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Beyond the Obvious: Chronic Vividness of Imagery and the Use of Information in Decision Making

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  • Tuan Pham, Michel
  • Meyvis, Tom
  • Zhou, Rongrong

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  • Tuan Pham, Michel & Meyvis, Tom & Zhou, Rongrong, 2001. "Beyond the Obvious: Chronic Vividness of Imagery and the Use of Information in Decision Making," Organizational Behavior and Human Decision Processes, Elsevier, vol. 84(2), pages 226-253, March.
    • Handle: RePEc:eee:jobhdp:v:84:y:2001:i:2:p:226-253
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    References listed on IDEAS

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    1. Klayman, Joshua & Soll, Jack B. & Gonzalez-Vallejo, Claudia & Barlas, Sema, 1999. "Overconfidence: It Depends on How, What, and Whom You Ask, , , , , , , , ," Organizational Behavior and Human Decision Processes, Elsevier, vol. 79(3), pages 216-247, September.
    2. Wilson, Marie G. & Northcraft, Gregory B. & Neale, Margaret A., 1989. "Information competition and vividness effects in on-line judgments," Organizational Behavior and Human Decision Processes, Elsevier, vol. 44(1), pages 132-139, August.
    3. Raghunathan, Rajagopal & Pham, Michel Tuan, 1999. "All Negative Moods Are Not Equal: Motivational Influences of Anxiety and Sadness on Decision Making, , , , ," Organizational Behavior and Human Decision Processes, Elsevier, vol. 79(1), pages 56-77, July.
    4. Childers, Terry L & Houston, Michael J & Heckler, Susan E, 1985. "Measurement of Individual Differences in Visual versus Verbal Information Processing," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(2), pages 125-134, September.
    5. Pham, Michel Tuan, 1998. "Representativeness, Relevance, and the Use of Feelings in Decision Making," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(2), pages 144-159, September.
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    Cited by:

    1. Lisa Klein, 2002. "Creating Virtual Experiences in Computer-Mediated Environments," Review of Marketing Science Working Papers 1-4-1001, Berkeley Electronic Press.
    2. Pham, Michel Tuan & Avnet, Tamar, 2009. "Contingent reliance on the affect heuristic as a function of regulatory focus," Organizational Behavior and Human Decision Processes, Elsevier, vol. 108(2), pages 267-278, March.
    3. Gavilan, Diana & Fernández-Lores, Susana & Martinez-Navarro, Gema, 2020. "Vividness of news push notifications and users’ response," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
    4. Ghiassaleh, Arezou & Kocher, Bruno & Czellar, Sandor, 2024. "The effects of benefit-based (vs. attribute-based) product categorizations on mental imagery and purchase behavior," Journal of Retailing, Elsevier, vol. 100(2), pages 239-255.
    5. Pham, Michel Tuan & Geuens, Maggie & De Pelsmacker, Patrick, 2013. "The influence of ad-evoked feelings on brand evaluations: Empirical generalizations from consumer responses to more than 1000 TV commercials," International Journal of Research in Marketing, Elsevier, vol. 30(4), pages 383-394.
    6. Aydinli, Aylin & Gu, Yangjie & Pham, Michel Tuan, 2017. "An experience-utility explanation of the preference for larger assortments," International Journal of Research in Marketing, Elsevier, vol. 34(3), pages 746-760.
    7. Pham, Michel Tuan & Faraji-Rad, Ali & Toubia, Olivier & Lee, Leonard, 2015. "Affect as an ordinal system of utility assessment," Organizational Behavior and Human Decision Processes, Elsevier, vol. 131(C), pages 81-94.

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