IDEAS home Printed from https://ideas.repec.org/a/eee/jbrese/v67y2014i3p386-393.html

Consumer creativity: Effects of gender and variation in the richness of vision and touch inputs

Author

Listed:
  • Rosa, José Antonio
  • Qualls, William J.
  • Ruth, Julie A.

Abstract

This study investigates the influence of vision and touch inputs and gender on the creativity of consumer-derived product concepts. Manipulating vision and touch richness affects how much information is apprehended from product components. Tests include solid three-dimensional components (rich inputs) and line-diagram two-dimensional components (impoverished inputs). In a controlled laboratory setting, consumers imagined products, and the product concepts' creativity was assessed on functionality and novelty. Results show that higher vision levels and touch inputs enhance the product concept's functionality, while lower levels of vision and touch inputs enhance novelty. Gender modestly affects both functionality and novelty, with women generally more creative in designing products than men.

Suggested Citation

  • Rosa, José Antonio & Qualls, William J. & Ruth, Julie A., 2014. "Consumer creativity: Effects of gender and variation in the richness of vision and touch inputs," Journal of Business Research, Elsevier, vol. 67(3), pages 386-393.
    • Handle: RePEc:eee:jbrese:v:67:y:2014:i:3:p:386-393
    DOI: 10.1016/j.jbusres.2012.12.023
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0148296312003773
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbusres.2012.12.023?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    References listed on IDEAS

    as
    1. Gumusluoglu, Lale & Ilsev, Arzu, 2009. "Transformational leadership, creativity, and organizational innovation," Journal of Business Research, Elsevier, vol. 62(4), pages 461-473, April.
    2. Rosa, José Antonio & Qualls, William J. & Fuentes, Carlos, 2008. "Involving mind, body, and friends: Management that engenders creativity," Journal of Business Research, Elsevier, vol. 61(6), pages 631-639, June.
    3. McDaniel, Stephen R. & Lim, Choonghoon & Mahan III, Joseph E., 2007. "The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment," Journal of Business Research, Elsevier, vol. 60(6), pages 606-612, June.
    4. Bloch, Peter H & Brunel, Frederic F & Arnold, Todd J, 2003. "Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(4), pages 551-565, March.
    5. Im, Subin & Hussain, Mahmood & Sengupta, Sanjit, 2008. "Testing interaction effects of the dimensions of market orientation on marketing program creativity," Journal of Business Research, Elsevier, vol. 61(8), pages 859-867, August.
    6. Childers, Terry L & Houston, Michael J & Heckler, Susan E, 1985. "Measurement of Individual Differences in Visual versus Verbal Information Processing," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(2), pages 125-134, September.
    7. Hirschman, Elizabeth C, 1980. "Innovativeness, Novelty Seeking, and Consumer Creativity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 7(3), pages 283-295, December.
    8. Rosa, Jose Antonio & Judson, Kimberly M. & Porac, Joseph F., 2005. "On the sociocognitive dynamics between categories and product models in mature markets," Journal of Business Research, Elsevier, vol. 58(1), pages 62-69, January.
    9. Dabholkar, Pratibha A. & Sheng, Xiaojing, 2009. "The role of perceived control and gender in consumer reactions to download delays," Journal of Business Research, Elsevier, vol. 62(7), pages 756-760, July.
    10. Iris W. Hung & Aparna A. Labroo, 2011. "From Firm Muscles to Firm Willpower: Understanding the Role of Embodied Cognition in Self-Regulation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(6), pages 1046-1064.
    11. Peck, Joann & Childers, Terry L, 2003. "Individual Differences in Haptic Information Processing: The "Need for Touch" Scale," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(3), pages 430-442, December.
    12. C. Page Moreau & Kelly B. Herd, 2010. "To Each His Own? How Comparisons with Others Influence Consumers' Evaluations of Their Self-Designed Products," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(5), pages 806-819, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Bin Kim, Woo & Jung Choo, Ho, 2023. "How virtual reality shopping experience enhances consumer creativity: The mediating role of perceptual curiosity," Journal of Business Research, Elsevier, vol. 154(C).
    2. Das, Kallol & Patel, Jayesh D. & Sharma, Anuj & Shukla, Yupal, 2023. "Creativity in marketing: Examining the intellectual structure using scientometric analysis and topic modeling," Journal of Business Research, Elsevier, vol. 154(C).
    3. Zhenzhen Zhao & Damien Renard & Mehdi Elmoukhliss & Christine Balague, 2016. "What Affects Creative Performance In Idea Co-Creation: Competitive, Cooperative Or Coopetitive Climate?," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(04), pages 1-24, May.
    4. Claire Heeryung Kim & Kelly B. Herd & H. Shanker Krishnan, 2023. "The creative touch: the influence of haptics on creativity," Marketing Letters, Springer, vol. 34(1), pages 113-124, March.
    5. Kumar, Minu & Noble, Charles H., 2016. "Beyond form and function: Why do consumers value product design?," Journal of Business Research, Elsevier, vol. 69(2), pages 613-620.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Sharma, Varun & Estes, Zachary, 2024. "Seeing is smelling: Pictures improve product evaluations by evoking olfactory imagery," International Journal of Research in Marketing, Elsevier, vol. 41(2), pages 282-307.
    2. Xiaoyu Wang & Hean Tat Keh & Hongrui Zhao & Yijie Ai, 2020. "Touch vs. click: how computer interfaces polarize consumers’ evaluations," Marketing Letters, Springer, vol. 31(2), pages 265-277, September.
    3. Ravi Mehta & Darren W. Dahl & Rui (Juliet) Zhu, 2017. "Social-Recognition versus Financial Incentives? Exploring the Effects of Creativity-Contingent External Rewards on Creative Performance," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(3), pages 536-553.
    4. Orth, Ulrich R. & Malkewitz, Keven, 2012. "The Accuracy of Design-based Judgments: A Constructivist Approach," Journal of Retailing, Elsevier, vol. 88(3), pages 421-436.
    5. Seok Chan Jeong & Beom-Jin Choi, 2022. "Moderating Effects of Consumers’ Personal Innovativeness on the Adoption and Purchase Intention of Wearable Devices," SAGE Open, , vol. 12(4), pages 21582440221, November.
    6. Peter H. Bloch & Omid Kamran-Disfani, 2018. "A framework for studying the impact of outdoor atmospherics in retailing," AMS Review, Springer;Academy of Marketing Science, vol. 8(3), pages 195-213, December.
    7. Izadi, Anoosha & Rudd, Melanie & Patrick, Vanessa M., 2019. "The Way the Wind Blows: Direction of Airflow Energizes Consumers and Fuels Creative Engagement," Journal of Retailing, Elsevier, vol. 95(4), pages 143-157.
    8. Murray, John & Elms, Jonathan & Teller, Christoph, 2017. "Examining the role of store design on consumers’ cross-sectional perceptions of retail brand loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 147-156.
    9. Aparna Sundar & James J. Kellaris, 2017. "How Logo Colors Influence Shoppers’ Judgments of Retailer Ethicality: The Mediating Role of Perceived Eco-Friendliness," Journal of Business Ethics, Springer, vol. 146(3), pages 685-701, December.
    10. Aksoy, Hasan, 2017. "How do innovation culture, marketing innovation and product innovation affect the market performance of small and medium-sized enterprises (SMEs)?," Technology in Society, Elsevier, vol. 51(C), pages 133-141.
    11. Claudia Townsend & Darren DahlEditor & Page MoreauAssociate Editor, 2017. "The Price of Beauty: Differential Effects of Design Elements with and without Cost Implications in Nonprofit Donor Solicitations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(4), pages 794-815.
    12. Rakhshan Ummar & Sharjeel Saleem, 2020. "Thematic Ideation: A Superior Supplementary Concept in Creativity and Innovation," SAGE Open, , vol. 10(3), pages 21582440209, August.
    13. Jennifer K D’Angelo & Kristin Diehl & Lisa A Cavanaugh, 2019. "Lead by Example? Custom-Made Examples Created by Close Others Lead Consumers to Make Dissimilar Choices," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 46(4), pages 750-773.
    14. Bartikowski, Boris & Gierl, Heribert & Richard, Marie-Odile, 2020. "Effects of ‘feeling right’ about website cultural congruency on regular and mobile websites," Journal of Business Research, Elsevier, vol. 121(C), pages 420-428.
    15. Chen, Xiaomei & Wu, Xiaojie & Wang, Xiuqiong, 2025. "Looking into the past and forward: Antecedents, processes, and consequences of organizational category formation," Journal of Business Research, Elsevier, vol. 186(C).
    16. Dewie Wijayati & Hujjatullah Fazlurrahman & Hafid Hadi, 2018. "The Mediating of Change Organization in the Effect of Strategic Leadership Style and Innovation," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 8(4), pages 24-44, April.
    17. Fowler, Kendra & Bridges, Eileen, 2010. "Consumer innovativeness: Impact on expectations, perceptions, and choice among retail formats," Journal of Retailing and Consumer Services, Elsevier, vol. 17(6), pages 492-500.
    18. Axsen, Jonn, 2010. "Interpersonal Influence within Car Buyers’ Social Networks: Observing Consumer Assessment of Plug-in Hybrid Electric Vehicles (PHEVs) and the Spread of Pro-Societal Values," Institute of Transportation Studies, Working Paper Series qt8p32d18k, Institute of Transportation Studies, UC Davis.
    19. Anita Gärling & John Thøgersen, 2001. "Marketing of electric vehicles," Business Strategy and the Environment, Wiley Blackwell, vol. 10(1), pages 53-65, January.
    20. Oksana Loginova & Niladri B. Syam, 2020. "Sourcing Co-Created Products: Should Your Suppliers Collaborate on Cost Reductions?," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 56(2), pages 329-355, March.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:67:y:2014:i:3:p:386-393. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/jbusres .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.