IDEAS home Printed from https://ideas.repec.org/a/sae/sagope/v10y2020i3p2158244020947429.html
   My bibliography  Save this article

Thematic Ideation: A Superior Supplementary Concept in Creativity and Innovation

Author

Listed:
  • Rakhshan Ummar
  • Sharjeel Saleem

Abstract

New products improve competitiveness through their creativity and innovativeness. Creativity and innovativeness are parallel yet non-identical concepts; newly introduced products are either somewhat thematically similar or taxonomically similar to the existing products. There is a need for the explication of creativity and innovativeness as separate or as unified concepts in newly developed products, in particular, thematic products. A mixed-method design was adopted to establish definitions and components of creativity and innovativeness in the ideas presented at the innovation summit through 489 perceptual reports on 14 feature-based and theme-based product ideas. On the whole, three components—originality, value, and commercial appeal—were derived and tested. Results revealed the significance of originality as a major component of creativity and innovativeness in all products. Perceived value was significantly related to originality in both taxonomic and thematic products. Originality and value predicted creativity whereas innovativeness was predicted by commercial appeal along with originality and value in all products. The underlying purchase intention in taxonomic and thematic product ideas was the product’s relatedness with lifestyle. A product idea to be implemented in business as innovation was found to be dependent on its creativity and commercial appeal. This asserted three factors mandatory at the Fuzzy Front End (FFE), namely, originality, value, and commercial appeal. Discussion includes the interpretation of results and future directions.

Suggested Citation

  • Rakhshan Ummar & Sharjeel Saleem, 2020. "Thematic Ideation: A Superior Supplementary Concept in Creativity and Innovation," SAGE Open, , vol. 10(3), pages 21582440209, August.
    • Handle: RePEc:sae:sagope:v:10:y:2020:i:3:p:2158244020947429
    DOI: 10.1177/2158244020947429
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/2158244020947429
    Download Restriction: no
    File URL: https://libkey.io/10.1177/2158244020947429?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Fariborz Damanpour & Shanthi Gopalakrishnan, 2001. "The Dynamics of the Adoption of Product and Process Innovations in Organizations," Journal of Management Studies, Wiley Blackwell, vol. 38(1), pages 45-65, January.
    2. John Van Reenen & Rupert Harrison & Rachel Griffith, 2006. "How Special Is the Special Relationship? Using the Impact of U.S. R&D Spillovers on U.K. Firms as a Test of Technology Sourcing," American Economic Review, American Economic Association, vol. 96(5), pages 1859-1875, December.
    3. Paul Jackson & Reza Kiani Mavi & Yuliani Suseno & Craig Standing, 2018. "University–industry collaboration within the triple helix of innovation: The importance of mutuality," Science and Public Policy, Oxford University Press, vol. 45(1), pages 142-142.
    4. Crespi, Gustavo & Zuniga, Pluvia, 2012. "Innovation and Productivity: Evidence from Six Latin American Countries," World Development, Elsevier, vol. 40(2), pages 273-290.
    5. Paul Jackson & Reza Kiani Mavi & Yuliani Suseno & Craig Standing, 2018. "University–industry collaboration within the triple helix of innovation: The importance of mutuality," Science and Public Policy, Oxford University Press, vol. 45(4), pages 553-564.
    6. Rajagopal, 2014. "Organizations and Innovation," Palgrave Macmillan Books, in: Architecting Enterprise, chapter 3, pages 58-86, Palgrave Macmillan.
    7. Rajesh K. Singh & Suresh K. Garg & S.G. Deshmukh, 2008. "Challenges and strategies for competitiveness of SMEs: a case study in the Indian context," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, vol. 4(2), pages 181-200.
    8. Cornelius Herstatt & Christoph Stockstrom & Birgit Verworn & Akio Nagahira, 2006. ""Fuzzy Front End" Practices In Innovating Japanese Companies," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 3(01), pages 43-60.
    9. Richard R. Nelson, 1991. "Why do firms differ, and how does it matter?," Strategic Management Journal, Wiley Blackwell, vol. 12(S2), pages 61-74, December.
    10. Naqshbandi, M. Muzamil & Tabche, Ibrahim, 2018. "The interplay of leadership, absorptive capacity, and organizational learning culture in open innovation: Testing a moderated mediation model," Technological Forecasting and Social Change, Elsevier, vol. 133(C), pages 156-167.
    11. Glen L. Urban & Eric von Hippel, 1988. "Lead User Analyses for the Development of New Industrial Products," Management Science, INFORMS, vol. 34(5), pages 569-582, May.
    12. Nikolaus Franke & Martin Schreier, 2008. "Product uniqueness as a driver of customer utility in mass customization," Marketing Letters, Springer, vol. 19(2), pages 93-107, June.
    13. Bloch, Peter H & Brunel, Frederic F & Arnold, Todd J, 2003. "Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(4), pages 551-565, March.
    14. Naqshbandi, M. Muzamil & Jasimuddin, Sajjad M., 2018. "Knowledge-oriented leadership and open innovation: Role of knowledge management capability in France-based multinationals," International Business Review, Elsevier, vol. 27(3), pages 701-713.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kibaek Lee & Jaeheung Yoo & Munkee Choi & Hangjung Zo & Andrew P Ciganek, 2016. "Does External Knowledge Sourcing Enhance Market Performance? Evidence from the Korean Manufacturing Industry," PLOS ONE, Public Library of Science, vol. 11(12), pages 1-19, December.
    2. Fonseca, Tiago & de Faria, Pedro & Lima, Francisco, 2019. "Human capital and innovation: the importance of the optimal organizational task structure," Research Policy, Elsevier, vol. 48(3), pages 616-627.
    3. Wu, Chia-huei & de Jong, Jeroen P.J. & Raasch, Christina & Poldervaart, Sabrine, 2020. "Work process-related lead userness as an antecedent of innovative behavior and user innovation in organizations," Open Access Publications from Kiel Institute for the World Economy 228657, Kiel Institute for the World Economy (IfW Kiel).
    4. van Uden, A. & Knoben, J. & Vermeulen, P.A.M., 2014. "Human Capital and Innovation in Developing Countries : A Firm Level Study," Other publications TiSEM be3956d2-96d6-4cda-bf28-d, Tilburg University, School of Economics and Management.
    5. Bar-El, Raphael, 2023. "Reframing innovation: A case of split personality," Economic Analysis and Policy, Elsevier, vol. 77(C), pages 111-122.
    6. Gao, Yang & Zhao, Xin & Xu, Xiaobo & Ma, Fei, 2021. "A study on the cross level transformation from individual creativity to organizational creativity," Technological Forecasting and Social Change, Elsevier, vol. 171(C).
    7. Wu, Chia-huei & de Jong, Jeroen P.J. & Raasch, Christina & Poldervaart, Sabrine, 2020. "Work process-related lead userness as an antecedent of innovative behavior and user innovation in organizations," Research Policy, Elsevier, vol. 49(6).
    8. Schweisfurth, Tim G., 2017. "Comparing internal and external lead users as sources of innovation," Research Policy, Elsevier, vol. 46(1), pages 238-248.
    9. Grazzi, Matteo & Pietrobelli, Carlo & Szirmai, Adam, 2015. "The performance of firms in Latin America and the Caribbean: Microeconomic factors and the role of innovation," MERIT Working Papers 2015-041, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT).
    10. Francoise Contreras & Ignacio Aldeanueva & Juan C. Espinosa & Ghulam Abid, 2021. "Potential and Realized Absorptive Capacity in Colombian Firms: The Mediating Role of the Organizational Climate for Innovation," SAGE Open, , vol. 11(4), pages 21582440211, October.
    11. van Wetten, Sanne J.L. & Gerards, Ruud & de Grip, Andries, 2020. "Are graduates’ intrapreneurial skills optimally used for innovation?," Technovation, Elsevier, vol. 96.
    12. Haim Faridian, Parisa, 2023. "Leading open innovation: The role of strategic entrepreneurial leadership in orchestration of value creation and capture in GitHub open source communities," Technovation, Elsevier, vol. 119(C).
    13. Donate, Mario J. & González-Mohíno, Miguel & Paolo Appio, Francesco & Bernhard, Fabian, 2022. "Dealing with knowledge hiding to improve innovation capabilities in the hotel industry: The unconventional role of knowledge-oriented leadership," Journal of Business Research, Elsevier, vol. 144(C), pages 572-586.
    14. Weidner, Nadia & Som, Oliver & Horvat, Djerdj, 2023. "An integrated conceptual framework for analysing heterogeneous configurations of absorptive capacity in manufacturing firms with the DUI innovation mode," Technovation, Elsevier, vol. 121(C).
    15. Ghasemaghaei, Maryam & Calic, Goran, 2020. "Assessing the impact of big data on firm innovation performance: Big data is not always better data," Journal of Business Research, Elsevier, vol. 108(C), pages 147-162.
    16. Meinel, Martin & Eismann, Tobias T. & Baccarella, Christian V. & Fixson, Sebastian K. & Voigt, Kai-Ingo, 2020. "Does applying design thinking result in better new product concepts than a traditional innovation approach? An experimental comparison study," European Management Journal, Elsevier, vol. 38(4), pages 661-671.
    17. Alba Manresa & Andrea Bikfalvi & Alexandra Simon, 2018. "The Use And Determinants Of Training And Development For Creativity And Innovation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 22(07), pages 1-28, October.
    18. Wang Kai, 2019. "Towards a Taxonomy of Idea Generation Techniques," Foundations of Management, Sciendo, vol. 11(1), pages 65-80, January.
    19. Lirios Alos-Simo & Antonio J. Verdu-Jover & Jose M. Gomez-Gras, 2020. "Knowledge Transfer in Sustainable Contexts: A Comparative Analysis of Periods of Financial Recession and Expansion," Sustainability, MDPI, vol. 12(12), pages 1-24, June.
    20. Vitaliy Roud & Thomas Wolfgang Thurner, 2018. "The Influence of State‐Ownership on Eco‐Innovations in Russian Manufacturing Firms," Journal of Industrial Ecology, Yale University, vol. 22(5), pages 1213-1227, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sagope:v:10:y:2020:i:3:p:2158244020947429. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.