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Challenges and strategies for competitiveness of SMEs: a case study in the Indian context

Author

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  • Rajesh K. Singh
  • Suresh K. Garg
  • S.G. Deshmukh

Abstract

Small and Medium Enterprises (SMEs) are considered engines for economic growth, not only in India but all over the world. They account for 80% of global economic growth. Market conditions have dramatically changed for Indian SMEs after economic reforms. SMEs are regularly facing new challenges in terms of cost, quality, delivery, flexibility and human resource development for their survival and growth. In the context of a dynamic market scenario, they have to formulate their strategies for developing various capabilities and competencies to satisfy their domestic as well as global customers. For long-term competitiveness, SMEs have to focus on all aspects of organisational functions such as assets, strategy development, processes and their performance. This study tries to illustrate this concept with the help of a case study. It is observed that to be competitive, SMEs should have clarity of mission and should proactively develop their human resources and competencies to meet fast changing customer requirements.

Suggested Citation

  • Rajesh K. Singh & Suresh K. Garg & S.G. Deshmukh, 2008. "Challenges and strategies for competitiveness of SMEs: a case study in the Indian context," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, vol. 4(2), pages 181-200.
    • Handle: RePEc:ids:ijsoma:v:4:y:2008:i:2:p:181-200
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    Cited by:

    1. Rakhshan Ummar & Sharjeel Saleem, 2020. "Thematic Ideation: A Superior Supplementary Concept in Creativity and Innovation," SAGE Open, , vol. 10(3), pages 21582440209, August.
    2. Mizanur Rahman, 2021. "Covid responses: the case of Bangladesh small and cottage industries corporation (BSCIC)," Journal of Community Positive Practices, Catalactica NGO, issue 3, pages 31-48.
    3. Sahi, Gurjeet Kaur & Gupta, Mahesh C. & Cheng, T.C.E., 2020. "The effects of strategic orientation on operational ambidexterity: A study of indian SMEs in the industry 4.0 era," International Journal of Production Economics, Elsevier, vol. 220(C).
    4. Agarwal, Vernika & Mathiyazhagan, K. & Malhotra, Snigdha & Pimpunchat, Busayamas, 2023. "Building resilience for sustainability of MSMEs post COVID-19 outbreak: An Indian handicraft industry outlook," Socio-Economic Planning Sciences, Elsevier, vol. 85(C).
    5. Anchal Gupta & Rajesh K. Singh & P. K. Suri, 2018. "Sustainable Service Quality Management by Logistics Service Providers: An Indian Perspective," Global Business Review, International Management Institute, vol. 19(3_suppl), pages 130-150, June.
    6. Bisma Mannan & Sonal Khurana & Abid Haleem, 2016. "Modeling of critical factors for integrating sustainability with innovation for Indian small- and medium-scale manufacturing enterprises: An ISM and MICMAC approach," Cogent Business & Management, Taylor & Francis Journals, vol. 3(1), pages 1140318-114, December.
    7. Lipika Bhattacharya & Ayan Chatterjee & Debmallya Chatterjee, 2023. "Critical Enablers that Mitigate Supply Chain Disruption: A Perspective from Indian MSMEs," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 48(1), pages 42-63, February.

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