On the sociocognitive dynamics between categories and product models in mature markets
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- Mitchell, Andrew A & Dacin, Peter A, 1996. " The Assessment of Alternative Measures of Consumer Expertise," Journal of Consumer Research, Oxford University Press, vol. 23(3), pages 219-239, December.
- Ratneshwar, S & Pechmann, Cornelia & Shocker, Allan D, 1996. " Goal-Derived Categories and the Antecedents of Across-Category Consideration," Journal of Consumer Research, Oxford University Press, vol. 23(3), pages 240-250, December.
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- Rosa, José Antonio & Qualls, William J. & Ruth, Julie A., 2014. "Consumer creativity: Effects of gender and variation in the richness of vision and touch inputs," Journal of Business Research, Elsevier, vol. 67(3), pages 386-393.
- van Rekom, Johan & Verlegh, Peeter W.J. & Slokkers, Robert, 2009. "The owner's edge: Brand ownership influences causal maps," Journal of Business Research, Elsevier, vol. 62(3), pages 339-344, March.
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