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On the sociocognitive dynamics between categories and product models in mature markets

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  • Rosa, Jose Antonio
  • Judson, Kimberly M.
  • Porac, Joseph F.

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  • Rosa, Jose Antonio & Judson, Kimberly M. & Porac, Joseph F., 2005. "On the sociocognitive dynamics between categories and product models in mature markets," Journal of Business Research, Elsevier, vol. 58(1), pages 62-69, January.
  • Handle: RePEc:eee:jbrese:v:58:y:2005:i:1:p:62-69
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    References listed on IDEAS

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    1. Mitchell, Andrew A & Dacin, Peter A, 1996. " The Assessment of Alternative Measures of Consumer Expertise," Journal of Consumer Research, Oxford University Press, vol. 23(3), pages 219-239, December.
    2. Ratneshwar, S & Pechmann, Cornelia & Shocker, Allan D, 1996. " Goal-Derived Categories and the Antecedents of Across-Category Consideration," Journal of Consumer Research, Oxford University Press, vol. 23(3), pages 240-250, December.
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    Cited by:

    1. Rosa, José Antonio & Qualls, William J. & Ruth, Julie A., 2014. "Consumer creativity: Effects of gender and variation in the richness of vision and touch inputs," Journal of Business Research, Elsevier, vol. 67(3), pages 386-393.
    2. van Rekom, Johan & Verlegh, Peeter W.J. & Slokkers, Robert, 2009. "The owner's edge: Brand ownership influences causal maps," Journal of Business Research, Elsevier, vol. 62(3), pages 339-344, March.

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