On the sociocognitive dynamics between categories and product models in mature markets
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- Ratneshwar, S & Pechmann, Cornelia & Shocker, Allan D, 1996. " Goal-Derived Categories and the Antecedents of Across-Category Consideration," Journal of Consumer Research, Oxford University Press, vol. 23(3), pages 240-50, December.
- Mitchell, Andrew A & Dacin, Peter A, 1996. " The Assessment of Alternative Measures of Consumer Expertise," Journal of Consumer Research, Oxford University Press, vol. 23(3), pages 219-39, December.
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