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Customer preference discontinuities: a trigger for radical technological change

  • Mary Tripsas

    (Harvard Business School, MA, USA)

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    What factors cause a mature industry to re-enter a period of technological turbulence? This paper addresses this question by developing a model of technological evolution that incorporates both technological trajectories and a new concept: preference trajectories, which are cycles of incremental and discontinuous change in preferences. Preference discontinuities turn out to play an important role in triggering technological transitions in an industry. I illustrate the model with an historical study of the typesetter industry, which underwent three major technological transitions, each of which was driven by preference discontinuities. Copyright © 2007 John Wiley & Sons, Ltd.

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    File URL: http://hdl.handle.net/10.1002/mde.1389
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    Article provided by John Wiley & Sons, Ltd. in its journal Managerial and Decision Economics.

    Volume (Year): 29 (2008)
    Issue (Month): 2-3 ()
    Pages: 79-97

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    Handle: RePEc:wly:mgtdec:v:29:y:2008:i:2-3:p:79-97
    Contact details of provider: Web page: http://www3.interscience.wiley.com/cgi-bin/jhome/7976

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