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Emotional response in a disjunction condition

Author

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  • Wang, Zuo-Jun
  • Li, Shu
  • Jiang, Cheng-Ming

Abstract

This study investigated the emotional response in a disjunction condition. Participants were presented with a hypothetical three-condition scenario in which they imagined that they had submitted their application for admission to two universities. In the two conditions of certainty, the participants imagined that they were either accepted by University A or rejected by University A. In the uncertain condition, the participants imagined that they did not know whether they had been accepted or rejected by University A. These three conditions formed a disjunction condition. The results suggested that the participants felt less happy under the uncertain condition than under the two conditions of certainty, regardless of whether the information presentation was non-transparent (Experiment 1A) or transparent (Experiment 1B) and regardless of whether the options in the two conditions of certainty were similar (Experiment 2A) or substantially discrepant (Experiment 2B and Experiment 3). Experiment 3 further demonstrated that, consistent with the hedonic hypothesis, preferential choices (which constitutes a disjunction effect) are based on emotional responses in the disjunction condition. The underlying processes of the emotional response in the disjunction condition and its relation to the literature on risk and uncertainty aversion are discussed.

Suggested Citation

  • Wang, Zuo-Jun & Li, Shu & Jiang, Cheng-Ming, 2012. "Emotional response in a disjunction condition," Journal of Economic Psychology, Elsevier, vol. 33(1), pages 71-78.
  • Handle: RePEc:eee:joepsy:v:33:y:2012:i:1:p:71-78
    DOI: 10.1016/j.joep.2011.08.009
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    References listed on IDEAS

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    1. Uri Gneezy & John A. List & George Wu, 2006. "The Uncertainty Effect: When a Risky Prospect is Valued Less than its Worst Possible Outcome," The Quarterly Journal of Economics, Oxford University Press, vol. 121(4), pages 1283-1309.
    2. Loomes, Graham & Sugden, Robert, 1982. "Regret Theory: An Alternative Theory of Rational Choice under Uncertainty," Economic Journal, Royal Economic Society, vol. 92(368), pages 805-824, December.
    3. Pham, Michel Tuan, 1998. " Representativeness, Relevance, and the Use of Feelings in Decision Making," Journal of Consumer Research, Oxford University Press, vol. 25(2), pages 144-159, September.
    4. Tversky, Amos & Kahneman, Daniel, 1986. "Rational Choice and the Framing of Decisions," The Journal of Business, University of Chicago Press, vol. 59(4), pages 251-278, October.
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    Cited by:

    1. Clarke, Christopher E. & Hart, Philip S. & Schuldt, Jonathon P. & Evensen, Darrick T.N. & Boudet, Hilary S. & Jacquet, Jeffrey B. & Stedman, Richard C., 2015. "Public opinion on energy development: The interplay of issue framing, top-of-mind associations, and political ideology," Energy Policy, Elsevier, vol. 81(C), pages 131-140.

    More about this item

    Keywords

    Emotions; Uncertainty; Sure-Thing Principle; Disjunction effect; Dampening effect;

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty

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