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Market appeal in an emerging economy: Supermarkets and poor consumers in Vietnam

  • Figui, Muriel
  • Moustier, Paule

With the arrival and development of supermarkets, Vietnam is currently experiencing significant changes to its food system and more particularly the distribution system. The objective of this paper is to analyse the risks and benefits of this development to poor urban consumers in Vietnam. The analysis is based on surveys of food purchasing practices conducted in Hanoi from 2004 to 2006. It shows that poor consumers depend on a diversified network of formal and informal outlets to ensure food accessibility, credit opportunities and low prices. Poor consumers purchase very little from supermarkets due to material constraints (price, transport, etc.), although they have a high opinion of supermarkets and in particular the quality of the products sold. In order to be favourable to poor consumers, food distribution policies should aim to maintain the balance of the different forms of outlets and enforce public quality standards to guarantee the right of all to safe food.

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Article provided by Elsevier in its journal Food Policy.

Volume (Year): 34 (2009)
Issue (Month): 2 (April)
Pages: 210-217

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Handle: RePEc:eee:jfpoli:v:34:y:2009:i:2:p:210-217
Contact details of provider: Web page: http://www.elsevier.com/locate/foodpol

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  1. Masayoshi Maruyama & Le Viet Trung, 2007. "Supermarkets in Vietnam: Opportunities and Obstacles," Asian Economic Journal, East Asian Economic Association, vol. 21(1), pages 19-46, 03.
  2. Hagen, James M., 2002. "Causes And Consequences Of Food Retailing Innovation In Developing Countries: Supermarkets In Vietnam," WCC-72 Annual Meeting, June 23-25, 2002, Las Vegas, Nevada 16612, WERA-72 (formerly WCC-72): Western Education\Extension and Research Activities Committee on Agribusiness.
  3. Hu, Dinghuan & Fuller, Frank H. & Reardon, Thomas, 2004. "Impact of the Rapid Development of Supermarkets on the Dairy Industry in China, The," Staff General Research Papers 12261, Iowa State University, Department of Economics.
  4. Liesbeth Dries & Thomas Reardon & Johan F. M. Swinnen, 2004. "The Rapid Rise of Supermarkets in Central and Eastern Europe: Implications for the Agrifood Sector and Rural Development," Development Policy Review, Overseas Development Institute, vol. 22, pages 525-556, 09.
  5. D'Haese, Marijke & Van Huylenbroeck, Guido, 2005. "The rise of supermarkets and changing expenditure patterns of poor rural households case study in the Transkei area, South Africa," Food Policy, Elsevier, vol. 30(1), pages 97-113, February.
  6. Hagen, James M., 2002. "Causes and Consequences of Food Retailing Innovation in Developing Countries: Supermarkets in Vietnam," Working Papers 127310, Cornell University, Department of Applied Economics and Management.
  7. Thomas Reardon & C. Peter Timmer & Christopher B. Barrett & Julio Berdegué, 2003. "The Rise of Supermarkets in Africa, Asia, and Latin America," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 85(5), pages 1140-1146.
  8. Jean-Marie Codron & Zouhair Bouhsina & Fatiha Fort & Emilie Coudel & Aurélie Puech, 2004. "Supermarkets in Low-income Mediterranean Countries: Impacts on Horticulture Systems," Development Policy Review, Overseas Development Institute, vol. 22, pages 587-602, 09.
  9. Kinsey, Jean D., 1998. "Concentration Of Ownership In Food Retailing: A Review Of The Evidence About Consumer Impact," Working Papers 14329, University of Minnesota, The Food Industry Center.
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