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Australian consumer attitudes to health claim - food product compatibility for functional foods


  • Williams, Peter
  • Ridges, Leisa
  • Batterham, Marijka
  • Ripper, Bridget
  • Hung, Man Chi


This study with Australian consumers investigated how appealing different health claims combined with particular food carriers were to Australian consumers, and compared the results of a similar study with Dutch consumers. 149 shoppers considered up to 30 different food concepts, rating how 'attractive', 'believable', and 'new and different' they found each concept and their 'intention to try'. Each variable was significantly related to intention to try (pÂ

Suggested Citation

  • Williams, Peter & Ridges, Leisa & Batterham, Marijka & Ripper, Bridget & Hung, Man Chi, 2008. "Australian consumer attitudes to health claim - food product compatibility for functional foods," Food Policy, Elsevier, vol. 33(6), pages 640-643, December.
  • Handle: RePEc:eee:jfpoli:v:33:y:2008:i:6:p:640-643

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    References listed on IDEAS

    1. Nayga, Rodolfo M., 1996. "Determinants of Consumers' Use of Nutritional Information on Food Packages," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 28(02), pages 303-312, December.
    2. Levin, Irwin P. & Schneider, Sandra L. & Gaeth, Gary J., 1998. "All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects," Organizational Behavior and Human Decision Processes, Elsevier, vol. 76(2), pages 149-188, November.
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    Cited by:

    1. Chang, Hung-Hao, 2013. "Functional food consumption and depression among the elderly — What can we learn from a longitudinal survey?," Economic Modelling, Elsevier, vol. 33(C), pages 187-193.
    2. Bimbo, Francesco & Bonanno, Alessandro & Viscecchia, Rosaria & Nardone, Gianluca, 2014. "Market valuation of health claims’ types and strength: the Italian yogurt market," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 182738, European Association of Agricultural Economists.


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