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Understanding poverty and promoting poverty alleviation through transformative consumer research

Author

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  • Blocker, Christopher P.
  • Ruth, Julie A.
  • Sridharan, Srinivas
  • Beckwith, Colin
  • Ekici, Ahmet
  • Goudie-Hutton, Martina
  • Rosa, José Antonio
  • Saatcioglu, Bige
  • Talukdar, Debabrata
  • Trujillo, Carlos
  • Varman, Rohit

Abstract

Consumer research holds potential for expanding society's understanding of how people experience poverty and mechanisms for poverty alleviation. Capitalizing on this potential, however, will require more exploration of how consumption experiences shape individual and collective well-being among the poor. This article proposes a framework for transformative consumer research focused on felt deprivation and power within the lived experience of poverty. The framework points to consumer choice, product/service experiences, consumer culture, marketplace forces, and consumption capabilities as research streams with potential to help alleviate poverty. Future research in these areas will expand pathways for transforming the lives of the poor by alleviating stress, engaging marketplace institutions, fulfilling life aspirations, leveraging trust and social capital, and facilitating creativity and adaptation.

Suggested Citation

  • Blocker, Christopher P. & Ruth, Julie A. & Sridharan, Srinivas & Beckwith, Colin & Ekici, Ahmet & Goudie-Hutton, Martina & Rosa, José Antonio & Saatcioglu, Bige & Talukdar, Debabrata & Trujillo, Carlo, 2013. "Understanding poverty and promoting poverty alleviation through transformative consumer research," Journal of Business Research, Elsevier, vol. 66(8), pages 1195-1202.
    • Handle: RePEc:eee:jbrese:v:66:y:2013:i:8:p:1195-1202
    DOI: 10.1016/j.jbusres.2012.08.012
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    5. Christopher P. Blocker & Kenneth C. Manning & Carlos A. Trujillo, 2023. "Beyond radical affordability in the base of the pyramid: The role of consumer self‐confidence in product acceptance," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(1), pages 619-647, January.
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    11. Davis, Brennan & Grier, Sonya, 2015. "A tale of two urbanicities: Adolescent alcohol and cigarette consumption in high and low-poverty urban neighborhoods," Journal of Business Research, Elsevier, vol. 68(10), pages 2109-2116.
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    14. Seraphin, Hugues, 2020. "Childhood experience and (de)diasporisation: Potential impacts on the tourism industry," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6(3), pages 14-24.
    15. Huang, Youlin & Qian, Lixian & Soopramanien, Didier & Tyfield, David, 2021. "Buy, lease, or share? Consumer preferences for innovative business models in the market for electric vehicles," Technological Forecasting and Social Change, Elsevier, vol. 166(C).
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    18. Evelyne Rousselet & Bérangère Brial & Romain Cadario & Amina Béji-Bécheur, 2020. "Moral Intensity, Issue Characteristics, and Ethical Issue Recognition in Sales Situations," Journal of Business Ethics, Springer, vol. 163(2), pages 347-363, May.
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    20. Ramendra Singh & Madhupa Bakshi & Prashant Mishra, 2015. "Corporate Social Responsibility: Linking Bottom of the Pyramid to Market Development?," Journal of Business Ethics, Springer, vol. 131(2), pages 361-373, October.

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