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Understanding poverty and promoting poverty alleviation through transformative consumer research

Author

Listed:
  • Bige Saatcioglu

    (GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

  • Christopher P. Blocker

    (CSU - Colorado State University [Fort Collins])

  • Julie A. Ruth

    (RU - Rutgers, The State University of New Jersey [New Brunswick] - Rutgers - Rutgers University System)

  • Srinivas Sridharan

    (Monash University [Malaysia])

  • Colin Beckwith
  • Ahmet Ekici

    (Bilkent University [Ankara])

  • Martina Goudie-Hutton

    (UCD - University College Dublin [Dublin])

  • José Antonio Rosa
  • Debabrata Talukdar
  • Carlos Trujillo

    (UNIANDES - Universidad de los Andes [Bogota])

  • Rohit Varman

Abstract

Consumer research holds potential for expanding society's understanding of how people experience poverty and mechanisms for poverty alleviation. Capitalizing on this potential, however, will require more exploration of how consumption experiences shape individual and collective well-being among the poor. This article proposes a framework for transformative consumer research focused on felt deprivation and power within the lived experience of poverty. The framework points to consumer choice, product/service experiences, consumer culture, marketplace forces, and consumption capabilities as research streams with potential to help alleviate poverty. Future research in these areas will expand pathways for transforming the lives of the poor by alleviating stress, engaging marketplace institutions, fulfilling life aspirations, leveraging trust and social capital, and facilitating creativity and adaptation.

Suggested Citation

  • Bige Saatcioglu & Christopher P. Blocker & Julie A. Ruth & Srinivas Sridharan & Colin Beckwith & Ahmet Ekici & Martina Goudie-Hutton & José Antonio Rosa & Debabrata Talukdar & Carlos Trujillo & Rohit , 2013. "Understanding poverty and promoting poverty alleviation through transformative consumer research," Post-Print hal-00829062, HAL.
    • Handle: RePEc:hal:journl:hal-00829062
    DOI: 10.1016/j.jbusres.2012.08.012
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    Cited by:

    1. Seraphin, Hugues, 2020. "Childhood experience and (de)diasporisation: Potential impacts on the tourism industry," MPRA Paper 103780, University Library of Munich, Germany.
    2. Jayashankar, Priyanka & Raju, Sekar, 2020. "The effect of social cohesion and social networks on perceptions of food availability among low-income consumers," Journal of Business Research, Elsevier, vol. 108(C), pages 316-323.
    3. Stephanie Psaki & Nicole Haberland & Barbara Mensch & Lauren Woyczynski & Erica Chuang, 2022. "Policies and interventions to remove gender‐related barriers to girls' school participation and learning in low‐ and middle‐income countries: A systematic review of the evidence," Campbell Systematic Reviews, John Wiley & Sons, vol. 18(1), March.
    4. Upadhyaya, Shikha & Blocker, Christopher P. & Houston, H. Rika & Sims, Marjorie R., 2021. "Evolving two-generation services to disrupt the intergenerational effects of poverty and promote family well-being," Journal of Business Research, Elsevier, vol. 125(C), pages 324-335.
    5. Christopher P. Blocker & Kenneth C. Manning & Carlos A. Trujillo, 2023. "Beyond radical affordability in the base of the pyramid: The role of consumer self‐confidence in product acceptance," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(1), pages 619-647, January.
    6. Fernandes, Josi & Mason, Katy & Chakrabarti, Ronika, 2019. "Managing to make market agencements: The temporally bound elements of stigma in favelas," Journal of Business Research, Elsevier, vol. 95(C), pages 128-142.
    7. Yimin Huang & Junjun Cheng & Rongwei Chu, 2020. "Resilience and well‐being production among vulnerable consumers facing systematic constraints," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(4), pages 1328-1354, December.
    8. Elina Jaakkola & Stephen L. Vargo, 2021. "Assessing and enhancing the impact potential of marketing articles," AMS Review, Springer;Academy of Marketing Science, vol. 11(3), pages 407-415, December.
    9. Akareem, Husain Salilul & Ferdous, Ahmed Shahriar & Todd, Mikala, 2021. "Impact of patient portal behavioral engagement on subsistence consumers' wellbeing," International Journal of Research in Marketing, Elsevier, vol. 38(2), pages 501-517.
    10. Jane Machin & Natalie Ross Adkins & Christina Chan‐Park & Elizabeth Crosby & Justine Rapp Farrell & Ann M. Mirabito, 2022. "Taming complex problems using the problem‐solution‐impact research process model," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(3), pages 1178-1219, September.
    11. Davis, Brennan & Grier, Sonya, 2015. "A tale of two urbanicities: Adolescent alcohol and cigarette consumption in high and low-poverty urban neighborhoods," Journal of Business Research, Elsevier, vol. 68(10), pages 2109-2116.
    12. Martina Hutton & Canan Corus & Joshua Dorsey & Elizabeth Minton & Caroline Roux & Christopher P. Blocker & Jonathan Z. Zhang, 2022. "Getting real about consumer poverty: Deep processes for transformative action," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(3), pages 1332-1355, September.
    13. Charlene A. Dadzie, 2021. "Reimagining the Global South: Consumer welfare and public policy insights from the United States' Gulf Coast," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(3), pages 1178-1199, September.
    14. Seraphin, Hugues, 2020. "Childhood experience and (de)diasporisation: Potential impacts on the tourism industry," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6(3), pages 14-24.
    15. Huang, Youlin & Qian, Lixian & Soopramanien, Didier & Tyfield, David, 2021. "Buy, lease, or share? Consumer preferences for innovative business models in the market for electric vehicles," Technological Forecasting and Social Change, Elsevier, vol. 166(C).
    16. Christina Ylaya – Pacubas Dpa., Dba, 2025. "Identifying Barriers and Their Impact on Community Empowerment through Skills Training and Entrepreneurial Mindset for Poverty Alleviation," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 12(3), pages 1074-1080, March.
    17. William Schueller & Christian Diem & Melanie Hinterplattner & Johannes Stangl & Beate Conrady & Markus Gerschberger & Stefan Thurner, 2022. "Propagation of disruptions in supply networks of essential goods: A population-centered perspective of systemic risk," Papers 2201.13325, arXiv.org.
    18. Bérangère Brial & Evelyne Rousselet, 2017. "Sales force in front of their poor customers: the case of retail banking [Les comportements des vendeurs face à leurs clients en situation de pauvreté: le cas de la banque de détail]," Post-Print hal-01682321, HAL.
    19. Evelyne Rousselet & Bérangère Brial & Romain Cadario & Amina Béji-Bécheur, 2020. "Moral Intensity, Issue Characteristics, and Ethical Issue Recognition in Sales Situations," Journal of Business Ethics, Springer, vol. 163(2), pages 347-363, May.
    20. Wiprächtiger, David & Narayanamurthy, Gopalakrishnan & Moser, Roger & Sengupta, Tuhin, 2019. "Access-based business model innovation in frontier markets: Case study of shared mobility in Timor-Leste," Technological Forecasting and Social Change, Elsevier, vol. 143(C), pages 224-238.
    21. Ramendra Singh & Madhupa Bakshi & Prashant Mishra, 2015. "Corporate Social Responsibility: Linking Bottom of the Pyramid to Market Development?," Journal of Business Ethics, Springer, vol. 131(2), pages 361-373, October.

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