Compliance with veterinary prescriptions: The role of physical and social risk revisited
This study replicates and extends prior research related to human health prevention programs by examining why pet owners comply with therapeutic prescriptions issued by their veterinarian. Empirical data demonstrates that overall, people comply according to physical, but above all, social risk. However, the influence of physical risk depends on the relationships in the pet-owner-veterinarian triad and becomes most effective when trust toward the veterinarian and/or attachment to the pet are high.
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- Keller, Punam Anand & Block, Lauren Goldberg, 1996. " Increasing the Persuasiveness of Fear Appeals: The Effect of Arousal and Elaboration," Journal of Consumer Research, University of Chicago Press, vol. 22(4), pages 448-59, March.
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