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Compliance with veterinary prescriptions: The role of physical and social risk revisited

  • Maille, Virginie
  • Hoffmann, Jonas
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    This study replicates and extends prior research related to human health prevention programs by examining why pet owners comply with therapeutic prescriptions issued by their veterinarian. Empirical data demonstrates that overall, people comply according to physical, but above all, social risk. However, the influence of physical risk depends on the relationships in the pet-owner-veterinarian triad and becomes most effective when trust toward the veterinarian and/or attachment to the pet are high.

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    File URL: http://www.sciencedirect.com/science/article/pii/S0148296312002421
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    Article provided by Elsevier in its journal Journal of Business Research.

    Volume (Year): 66 (2013)
    Issue (Month): 1 ()
    Pages: 141-144

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    Handle: RePEc:eee:jbrese:v:66:y:2013:i:1:p:141-144
    Contact details of provider: Web page: http://www.elsevier.com/locate/jbusres

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    1. Keller, Punam Anand & Block, Lauren Goldberg, 1996. " Increasing the Persuasiveness of Fear Appeals: The Effect of Arousal and Elaboration," Journal of Consumer Research, University of Chicago Press, vol. 22(4), pages 448-59, March.
    2. Moorman, Christine & Matulich, Erika, 1993. " A Model of Consumers' Preventive Health Behaviors: The Role of Health Motivation and Health Ability," Journal of Consumer Research, University of Chicago Press, vol. 20(2), pages 208-28, September.
    3. Beverland, Michael B. & Farrelly, Francis & Lim, Elison Ai Ching, 2008. "Exploring the dark side of pet ownership: Status- and control-based pet consumption," Journal of Business Research, Elsevier, vol. 61(5), pages 490-496, May.
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