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Multidimensional analysis of perceived risk in commercial air travel

Author

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  • Boksberger, Philipp E.
  • Bieger, Thomas
  • Laesser, Christian

Abstract

This study attempts to assess the role of perceived risk in air passenger behaviour. A survey of 889 respondents is used to investigate a multidimensional concept of perceived risk and to analyse the differences between socio-demographic characteristics regarding passengers’ risk assessment. The results indicate that financial risk and temporal risk are the most important in the context of commercial air travel. All perceived risk dimensions differ according gender, age, cultural background, income, previous experience, and reason for travelling.

Suggested Citation

  • Boksberger, Philipp E. & Bieger, Thomas & Laesser, Christian, 2007. "Multidimensional analysis of perceived risk in commercial air travel," Journal of Air Transport Management, Elsevier, vol. 13(2), pages 90-96.
    • Handle: RePEc:eee:jaitra:v:13:y:2007:i:2:p:90-96
    DOI: 10.1016/j.jairtraman.2006.10.003
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    References listed on IDEAS

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    1. Dowling, Grahame R & Staelin, Richard, 1994. "A Model of Perceived Risk and Intended Risk-Handling Activity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(1), pages 119-134, June.
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    Cited by:

    1. Hui Zhu & Fumin Deng, 2020. "How to Influence Rural Tourism Intention by Risk Knowledge during COVID-19 Containment in China: Mediating Role of Risk Perception and Attitude," IJERPH, MDPI, vol. 17(10), pages 1-23, May.
    2. Khansa Zaman & Sajid Bashir & Zahra Afaq & Naimah Khan, 2022. "Covid-19 Risk Perception of Travel Destination Development and Validation of a Scale," SAGE Open, , vol. 12(1), pages 21582440221, February.
    3. Woimant, Antonin & Steils, Nadia, 2025. "“Take no risk!†: Immediate and delayed backfire-effect of risk-reducing messages in retailers' return and exchange policies," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
    4. Jeng, Shih-Ping, 2016. "The influences of airline brand credibility on consumer purchase intentions," Journal of Air Transport Management, Elsevier, vol. 55(C), pages 1-8.
    5. Pia Antoinette Plank & Luís Filipe Gomes & Paulo Caldas & Miguel Varela & Diogo Cunha Ferreira, 2023. "Assessing the Traveling Risks Perceived by South African Travelers during Pandemic Outbreaks: The Case of COVID-19," Sustainability, MDPI, vol. 15(12), pages 1-32, June.
    6. Maja Turnšek & Mitja Gorenak & Boštjan Brumen & Janez Mekinc & Marjetka Rangus & Tanja Lešnik Štuhec, 2020. "Perceived Threat of COVID-19 and Future Travel Avoidance: Results from an Early Convenient Sample in Slovenia," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 13(1), pages 3-19.
    7. Maja Turnšek & Mitja Gorenak & Boštjan Brumen & Janez Mekinc & Marjetka Rangus & Tanja Lešnik Štuhec, 2020. "Perceived Threat of COVID-19 and Future Travel Avoidance: Results from an Early Convenient Sample in Slovenia," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 13(1), pages 3-19.
    8. Williams, Allan M. & Baláž, Vladimír, 2013. "Tourism, risk tolerance and competences: Travel organization and tourism hazards," Tourism Management, Elsevier, vol. 35(C), pages 209-221.
    9. Tay T. R. Koo & Carlo Caponecchia & Ann Williamson, 2018. "How important is safety in making flight choices? Evidence from simple choice experiments," Transportation, Springer, vol. 45(1), pages 159-175, January.
    10. Xiufang Jiang & Jianxiong Qin & Jianguo Gao & Mollie G Gossage, 2022. "The mediation of perceived risk’s impact on destination image and travel intention: An empirical study of Chengdu, China during COVID-19," PLOS ONE, Public Library of Science, vol. 17(1), pages 1-23, January.
    11. Sunita Guru & Jitendra Nenavani & Vipul Patel & Nityesh Bhatt, 2020. "Ranking of perceived risks in online shopping," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 47(2), pages 137-152, June.
    12. Yi-Wei Zhang & Jeong-Gil Choi & Armigon Ravshanovich Akhmedov, 2021. "The Impacts of Perceived Risks on Information Search and Risk Reduction Strategies: A Study of the Hotel Industry during the COVID-19 Pandemic," Sustainability, MDPI, vol. 13(21), pages 1-17, November.
    13. Fuchs, Galia & Reichel, Arie, 2011. "An exploratory inquiry into destination risk perceptions and risk reduction strategies of first time vs. repeat visitors to a highly volatile destination," Tourism Management, Elsevier, vol. 32(2), pages 266-276.
    14. Sinha, Piyush Kumar & Mishra, Hari Govind & Kaul, Surabhi & Singh, Sarabjot, 2014. "Buying Impulsive Trait: An effective moderator for shopping emotions and perceived risk," IIMA Working Papers WP2014-03-17, Indian Institute of Management Ahmedabad, Research and Publication Department.
    15. Soyoung An & Jinkyung Choi & Thomas Eck & Huirang Yim, 2023. "Perceived Risk and Food Tourism: Pursuing Sustainable Food Tourism Experiences," Sustainability, MDPI, vol. 16(1), pages 1-19, December.
    16. Md. Kamrul Hasan & Ahmed Rageh Ismail & MD. Faridul Islam, 2017. "Tourist risk perceptions and revisit intention: A critical review of literature," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1412874-141, January.
    17. Fangnan Cui & Yaolong Liu & Yuanyuan Chang & Jin Duan & Jizu Li, 2016. "An overview of tourism risk perception," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 82(1), pages 643-658, May.
    18. Chen, Tiantian & Fu, Xiaowen & Hensher, David A. & Li, Zhi-Chun & Sze, N.N., 2022. "Air travel choice, online meeting and passenger heterogeneity – An international study on travellers’ preference during a pandemic," Transportation Research Part A: Policy and Practice, Elsevier, vol. 165(C), pages 439-453.
    19. Cho, Sang-Hee & Ali, Faizan & Manhas, Parikshat Singh, 2018. "Examining the impact of risk perceptions on intentions to travel by air: A comparison of full -service carriers and low-cost carriers," Journal of Air Transport Management, Elsevier, vol. 71(C), pages 20-27.
    20. Ruiz-Mafé, Carla & Sanz-Blas, Silvia & Aldás-Manzano, Joaquín, 2009. "Drivers and barriers to online airline ticket purchasing," Journal of Air Transport Management, Elsevier, vol. 15(6), pages 294-298.

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