IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v16y2023i1p13-d1302837.html
   My bibliography  Save this article

Perceived Risk and Food Tourism: Pursuing Sustainable Food Tourism Experiences

Author

Listed:
  • Soyoung An

    (Department of Food Science and Nutrition, Pukyong National University, 45 Yongso-ro, Nam-gu, Busan 48513, Republic of Korea)

  • Jinkyung Choi

    (Department of Food Science and Nutrition, Pukyong National University, 45 Yongso-ro, Nam-gu, Busan 48513, Republic of Korea)

  • Thomas Eck

    (Department of Hospitality and Tourism Management, Sejong University, 209 Neungdong-ro, Gwangjin-gu, Seoul 05006, Republic of Korea)

  • Huirang Yim

    (School of Food Biotechnology & Nutrition, Kyungsung University, 309 Suyeong-ro, Nam-gu, Busan 48434, Republic of Korea)

Abstract

While food can function as a component product of tourism, there remains a need for food tourism to become more sustainable. This study sought to discover what risk dimensions tourists perceive in food tourism and to enhance understanding of what actions and coping behaviors tourists take to lower levels of perceived risk in a food tourism setting. Data were collected in March 2023 for two weeks from Chinese tourists who considered traveling to Jeju Island, South Korea. A total of 303 responses were analyzed using exploratory factor analysis, confirmatory factor analysis, and structural equation modeling to test 13 hypotheses. Results identified physical risk, communication risk, and food-related risk as concerns for tourists, and the results confirmed support for 11 of the hypotheses tested. This study has theoretical implications for supplementing insufficient prior research by examining the risk factors perceived by tourists when participating in food tourism. Practical implications from this study include ways to reduce the level of perceived risk dimensions for sustainable food tourism experiences.

Suggested Citation

  • Soyoung An & Jinkyung Choi & Thomas Eck & Huirang Yim, 2023. "Perceived Risk and Food Tourism: Pursuing Sustainable Food Tourism Experiences," Sustainability, MDPI, vol. 16(1), pages 1-19, December.
    • Handle: RePEc:gam:jsusta:v:16:y:2023:i:1:p:13-:d:1302837
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/16/1/13/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/16/1/13/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Hui Zhu & Fumin Deng, 2020. "How to Influence Rural Tourism Intention by Risk Knowledge during COVID-19 Containment in China: Mediating Role of Risk Perception and Attitude," IJERPH, MDPI, vol. 17(10), pages 1-23, May.
    2. Klarin Tomislav, 2018. "The Concept of Sustainable Development: From its Beginning to the Contemporary Issues," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, vol. 21(1), pages 67-94, May.
    3. Daniel Guttentag, 2015. "Airbnb: disruptive innovation and the rise of an informal tourism accommodation sector," Current Issues in Tourism, Taylor & Francis Journals, vol. 18(12), pages 1192-1217, December.
    4. Boksberger, Philipp E. & Bieger, Thomas & Laesser, Christian, 2007. "Multidimensional analysis of perceived risk in commercial air travel," Journal of Air Transport Management, Elsevier, vol. 13(2), pages 90-96.
    5. Manolis Manioudis & Giorgos Meramveliotakis, 2022. "Broad strokes towards a grand theory in the analysis of sustainable development: a return to the classical political economy," New Political Economy, Taylor & Francis Journals, vol. 27(5), pages 866-878, September.
    6. Cezar Morar & Alexandru Tiba & Biljana Basarin & Miroslav Vujičić & Aleksandar Valjarević & Liudmyla Niemets & Alena Gessert & Tamara Jovanovic & Marius Drugas & Vasile Grama & Marius Stupariu & Alina, 2021. "Predictors of Changes in Travel Behavior during the COVID-19 Pandemic: The Role of Tourists’ Personalities," IJERPH, MDPI, vol. 18(21), pages 1-19, October.
    7. Bo-Hyun Seong & Youngseok Choi & Hyojin Kim, 2021. "Influential Factors for Sustainable Intention to Visit a National Park during COVID-19: The Extended Theory of Planned Behavior with Perception of Risk and Coping Behavior," IJERPH, MDPI, vol. 18(24), pages 1-17, December.
    8. Yung-Jaan Lee, 2018. "Relationships among Environmental Attitudes, Risk Perceptions, and Coping Behavior: A Case Study of Four Environmentally Sensitive Townships in Yunlin County, Taiwan," Sustainability, MDPI, vol. 10(8), pages 1-22, July.
    9. Forsythe, Sandra M. & Shi, Bo, 2003. "Consumer patronage and risk perceptions in Internet shopping," Journal of Business Research, Elsevier, vol. 56(11), pages 867-875, November.
    10. Grewal, Dhruv & Gotlieb, Jerry & Marmorstein, Howard, 1994. "The Moderating Effects of Message Framing and," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(1), pages 145-153, June.
    11. Bo-Hyun Seong & Chang-Yu Hong, 2021. "Does Risk Awareness of COVID-19 Affect Visits to National Parks? Analyzing the Tourist Decision-Making Process Using the Theory of Planned Behavior," IJERPH, MDPI, vol. 18(10), pages 1-14, May.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Sunita Guru & Jitendra Nenavani & Vipul Patel & Nityesh Bhatt, 2020. "Ranking of perceived risks in online shopping," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 47(2), pages 137-152, June.
    2. Kamran Khan & Thomas Henschel, 2024. "LCT-Based Framework for the Assessment of Sustainability: From the Perspective of Literature Review," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 175(3), pages 1-20, December.
    3. Ginevra Malta & Fulvio Plescia & Stefania Zerbo & Maria Gabriella Verso & Serena Matera & Alenka Skerjanc & Emanuele Cannizzaro, 2024. "Work and Environmental Factors on Job Burnout: A Cross-Sectional Study for Sustainable Work," Sustainability, MDPI, vol. 16(8), pages 1-12, April.
    4. Khodran Alzahrani & Mubashar Ali & Muhammad Imran Azeem & Bader Alhafi Alotaibi, 2023. "Efficacy of Public Extension and Advisory Services for Sustainable Rice Production," Agriculture, MDPI, vol. 13(5), pages 1-17, May.
    5. Huynh Thi Thuy Giang & Luu Tien Dung, 2025. "Sharing economy and retailer sustainable performance: the mechanisms via business model innovation and digital capabilities," Journal of Innovation and Entrepreneurship, Springer, vol. 14(1), pages 1-33, December.
    6. Kai Xu, 2023. "Challenges, Opportunities and Future Paths: Environmental Governance of Big Data Initiatives in China," Sustainability, MDPI, vol. 15(13), pages 1-15, June.
    7. Gantian Zheng & Weiwei Wang & Chang Jiang & Fan Jiang, 2023. "Can Rural Industrial Convergence Improve the Total Factor Productivity of Agricultural Environments: Evidence from China," Sustainability, MDPI, vol. 15(23), pages 1-20, November.
    8. Can Li & Qi He & Han Ji & Shengguo Yu & Jiao Wang, 2023. "Reexamining the Impact of Global Value Chain Participation on Regional Economic Growth: New Evidence Based on a Nonlinear Model and Spatial Spillover Effects with Panel Data from Chinese Cities," Sustainability, MDPI, vol. 15(18), pages 1-31, September.
    9. Vivek Arulnathan & Mohammad Davoud Heidari & Maurice Doyon & Eric P. H. Li & Nathan Pelletier, 2022. "Economic Indicators for Life Cycle Sustainability Assessment: Going beyond Life Cycle Costing," Sustainability, MDPI, vol. 15(1), pages 1-27, December.
    10. Sheau-Fen, Yap & Sun-May, Leong & Yu-Ghee, Wee, 2012. "Store brand proneness: Effects of perceived risks, quality and familiarity," Australasian marketing journal, Elsevier, vol. 20(1), pages 48-58.
    11. Xiaojing Zhao & Xuke Li & Guoqu Deng & Yanling Xi, 2023. "Decoupling Relationship between Resource Environment and High-Quality Economic Development in the Yellow River Basin," Sustainability, MDPI, vol. 15(12), pages 1-18, June.
    12. Jianling Qi & Huanjiao Li & Feng Ye & Lingjing Zhang & Tianhang Yang & Chengda Yan, 2025. "Powering Rural Prosperity: How Clean Energy Adoption Transforms Comprehensive Welfare of Rural Residents in China," Agriculture, MDPI, vol. 15(4), pages 1-22, February.
    13. Chun-Chih Chen & Yu-Shing Chang, 2024. "Leveraging Circular Economy Metrics for Data-Driven Forecasting of Solid Waste Production in Europe," Sustainability, MDPI, vol. 16(3), pages 1-15, January.
    14. Hosein Mohammadi & Flavio Boccia & Amirhossein Tohidi, 2023. "The Relationship between Democracy and Economic Growth in the Path of Sustainable Development," Sustainability, MDPI, vol. 15(12), pages 1-12, June.
    15. Ronald Jiménez Aliaga & Ignacio De los Ríos-Carmenado & Amparo Elena Huamán Cristóbal & Hélida Aliaga Balbín & Alexander Martín Marroquín Heros, 2023. "Competencies and Capabilities for the Management of Sustainable Rural Development Projects in the Value Chain: Perception from Small and Medium-Sized Business Agents in Jauja, Peru," Sustainability, MDPI, vol. 15(21), pages 1-26, November.
    16. M. Ali Ülkü & James H. Bookbinder & Nam Yi Yun, 2024. "Leveraging Industry 4.0 Technologies for Sustainable Humanitarian Supply Chains: Evidence from the Extant Literature," Sustainability, MDPI, vol. 16(3), pages 1-26, February.
    17. Huwei Wen & Yulin Huang & Jiayi Shi, 2024. "Revitalizing Agricultural Economy Through Rural E-Commerce? Experience from China’s Revolutionary Old Areas," Agriculture, MDPI, vol. 14(11), pages 1-19, November.
    18. Zablocki, Agnieszka & Makri, Katerina & Houston, Michael J., 2019. "Emotions Within Online Reviews and their Influence on Product Attitudes in Austria, USA and Thailand," Journal of Interactive Marketing, Elsevier, vol. 46(C), pages 20-39.
    19. Yu Liu & Mingde Jia, 2023. "The Impact of Population Aging on Green Innovation: An Empirical Analysis Based on Inter-Provincial Data in China," Sustainability, MDPI, vol. 15(4), pages 1-18, February.
    20. Xuan Liu & Xuexi Huo, 2024. "Green Finance, Land Transfer and China’s Agricultural Green Total Factor Productivity," Land, MDPI, vol. 13(12), pages 1-18, December.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:16:y:2023:i:1:p:13-:d:1302837. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.