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Managing digital transformation during re-internationalization: Trajectories and implications for performance

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  • Yu, Honglan
  • Fletcher, Margaret
  • Buck, Trevor

Abstract

This paper contributes to our theoretical understanding of how SMEs digitally transform during re-internationalization. We conducted qualitative, multiple-case studies into re-internationalization processes across 11 Chinese international SMEs. Using inductive data analysis, we identify two types of digital transformation, operational and strategic, and trajectories during re-internationalization. The complexity of digital transformation in re-internationalization is delineated by the intricate tensions between strategic digital transformation and new product development. Firm re-internationalization performance can plausibly be differentiated by how these tensions are managed.

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  • Yu, Honglan & Fletcher, Margaret & Buck, Trevor, 2022. "Managing digital transformation during re-internationalization: Trajectories and implications for performance," Journal of International Management, Elsevier, vol. 28(4).
    • Handle: RePEc:eee:intman:v:28:y:2022:i:4:s1075425322000229
    DOI: 10.1016/j.intman.2022.100947
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