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Digital transformation, sustainability, and purpose in the multinational enterprise

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  • George, Gerard
  • Schillebeeckx, Simon J.D.

Abstract

We discuss how environmental and pandemic crises in combination with digitization are presenting the multinational enterprise (MNE) with increasing geopolitical, organizational, and market tensions. Institutional pluralism is creating a more complex global environment. The organization of productive work is shifting, which challenges how MNEs structure and coordinate their activities. Changing consumer and investor expectations are broadening the understanding of value creation with implications for business models. We contend that the tensions invite MNEs to reconsider how they frame, formalize, and realize corporate purpose. We close with a research agenda that recognizes the need for MNEs to become purpose-driven actors.

Suggested Citation

  • George, Gerard & Schillebeeckx, Simon J.D., 2022. "Digital transformation, sustainability, and purpose in the multinational enterprise," Journal of World Business, Elsevier, vol. 57(3).
    • Handle: RePEc:eee:worbus:v:57:y:2022:i:3:s1090951622000190
    DOI: 10.1016/j.jwb.2022.101326
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