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International Market Reentry: A Review and Research Framework

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  • Javalgi, Rajshekhar (Raj) G.
  • Deligonul, Seyda
  • Dixit, Ashutosh
  • Cavusgil, S. Tamer

Abstract

Firms may exit international markets because of various factors, such as changes in the market's environment, dissatisfaction, lack of achievement of objectives, or extreme competition. Exiting a foreign market permanently, however, may not always be the best decision. In some cases reentering the same market can be rewarding for firms vying for global expansion and growth. The authors present a knowledge utilization framework for international market reentry, along with an international market reentry matrix that encompasses host country attractiveness, risk, and firm resources and capabilities. The article qualitatively evaluates a sample of firms for their return to previously exited international markets and discusses the lessons learned from their experience.

Suggested Citation

  • Javalgi, Rajshekhar (Raj) G. & Deligonul, Seyda & Dixit, Ashutosh & Cavusgil, S. Tamer, 2011. "International Market Reentry: A Review and Research Framework," International Business Review, Elsevier, vol. 20(4), pages 377-393, August.
  • Handle: RePEc:eee:iburev:v:20:y:2011:i:4:p:377-393
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    References listed on IDEAS

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    Cited by:

    1. Reddy, Kotapati Srinivasa, 2015. "Extant Reviews on Entry-mode/Internationalization, Mergers & Acquisitions, and Diversification: Understanding Theories and Establishing Interdisciplinary Research," MPRA Paper 63744, University Library of Munich, Germany, revised 2015.
    2. Vissak, Tiia & Masso, Jaan, 2015. "Export patterns: Typology development and application to Estonian data," International Business Review, Elsevier, vol. 24(4), pages 652-664.
    3. Surdu, Irina & Mellahi, Kamel, 2016. "Theoretical foundations of equity based foreign market entry decisions: A review of the literature and recommendations for future research," International Business Review, Elsevier, vol. 25(5), pages 1169-1184.
    4. Wrona, Thomas & Trąpczyński, Piotr, 2012. "Re-explaining international entry modes – Interaction and moderating effects on entry modes of pharmaceutical companies into transition economies," European Management Journal, Elsevier, vol. 30(4), pages 295-315.

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