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Born digitals: Thoughts on their internationalization and a research agenda

Author

Listed:
  • Sinéad Monaghan

    (Trinity College Dublin)

  • Esther Tippmann

    (National University of Ireland Galway)

  • Nicole Coviello

    (Wilfrid Laurier University)

Abstract

Johanson and Vahlne (J Int Bus Stud 40(9):1411–1431, 2009) articulate various theoretical mechanisms underpinning the internationalization process; mechanisms they suggest are pertinent across firm type. Their argument builds on their earlier publications and, in this spirit, we consider Johanson and Vahlne (2009) in the contemporary context of digital firms. In particular, we revisit their theorizing as it relates to firms that had only begun to emerge when Johanson and Vahlne published their award-winning paper: born digitals. We address how technological affordances, especially direct engagement with stakeholders, automation, network effects, flexibility and scalability, affect the internationalization of born digitals. We also develop a future agenda for international business research on born digital firms.

Suggested Citation

  • Sinéad Monaghan & Esther Tippmann & Nicole Coviello, 2020. "Born digitals: Thoughts on their internationalization and a research agenda," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 51(1), pages 11-22, February.
    • Handle: RePEc:pal:jintbs:v:51:y:2020:i:1:d:10.1057_s41267-019-00290-0
    DOI: 10.1057/s41267-019-00290-0
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    References listed on IDEAS

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