Most new industries feature a shakeout, i.e. a short burst of entry soon followed by rapid exit of most early entrants. Yet, the speed, magnitude and timing of shakeouts are somewhat puzzling from the perspective of conventional entry models. In this paper, we argue that shakeouts are likely to occur as a result of the stochastic dynamics of the entry process, when firms are uncertain about their competitors' decision to enter. We show that the magnitude of such "endogenous" shakeouts can be quite large and sudden, in particular in highly competitive industries or markets with low-investment cost, low impatience and high liquidation values.
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