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Submarket dynamics and innovation: the case of the US tire industry

Author

Listed:
  • Guido Buenstorf
  • Steven Klepper

Abstract

Beginning in 1922, the rate of exit of US tire producers increased sharply and the industry began a severe and protracted shakeout. Just 5 years earlier, the tire industry experienced a surge in entry that led to a rise of over 80% in the number of producers. We propose an explanation for this episode based on the idea of industry submarkets, which we incorporate in a model of shakeouts. We test this theory and alternative explanations for the surge in entry and exit and the shakeout using a novel data set on patenting in tires and production in the early 1920s of the cord tire, a key innovation we feature in our theory. Our analysis suggests that the development of a new submarket can open up opportunities for entry but also stimulate innovation and, in the process, reinforce the advantages of the leading incumbents, accentuating the shakeout of producers. Copyright 2010 The Author 2010. Published by Oxford University Press on behalf of Associazione ICC. All rights reserved., Oxford University Press.

Suggested Citation

  • Guido Buenstorf & Steven Klepper, 2010. "Submarket dynamics and innovation: the case of the US tire industry," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 19(5), pages 1563-1587, October.
    • Handle: RePEc:oup:indcch:v:19:y:2010:i:5:p:1563-1587
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    Cited by:

    1. Christian Garavaglia & Franco Malerba & Luigi Orsenigo & Michele Pezzoni, 2013. "Technological Regimes and Demand Structure in the Evolution of the Pharmaceutical Industry," Economic Complexity and Evolution, in: Andreas Pyka & Esben Sloth Andersen (ed.), Long Term Economic Development, edition 127, pages 61-94, Springer.
    2. Roberto Fontana & Lorenzo Zirulia, 2015. "“…then came Cisco, and the rest is history”: a ‘history friendly’ model of the Local Area Networking industry," Journal of Evolutionary Economics, Springer, vol. 25(5), pages 875-899, November.
    3. Jacob Rubæk Holm & Christian Richter Østergaard, 2018. "The high importance of de-industrialization and job polarization for regional diversification," Papers in Evolutionary Economic Geography (PEEG) 1821, Utrecht University, Department of Human Geography and Spatial Planning, Group Economic Geography, revised May 2018.
    4. Apostolos Baltzopoulos & Pontus Braunerhjelm & Ioannis Tikoudis, 2016. "Spin-offs: why geography matters," Journal of Economic Geography, Oxford University Press, vol. 16(2), pages 273-303.
    5. SHIMIZU, Hiroshi & 清水, 洋 & WAKUTSU, Naohiko, 2017. "Spin-Outs and Patterns of Subsequent Innovation: Technological Development of Laser Diodes in the US and Japan," IIR Working Paper 17-14, Institute of Innovation Research, Hitotsubashi University.
    6. Aldo Enrietti & Aldo Geuna & Consuelo R Nava & Pier Paolo Patrucco, 2022. "The birth and development of the Italian automotive industry (1894–2015) and the Turin car cluster [Istruzione tecnica e professionale e progresso industriale dalla fine dell’Ottocento al fascismo]," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 31(1), pages 161-185.
    7. Shimizu, Hiroshi & Wakutsu, Naohiko, 2014. "Entrepreneurial Spin-Outs and Vanishing Technological Trajectory: Laser Diodes in the U.S. and Japan," IIR Working Paper 13-21, Institute of Innovation Research, Hitotsubashi University.
    8. Andrea Morrison & Ron Boschma, 2019. "The spatial evolution of the Italian motorcycle industry (1893–1993): Klepper’s heritage theory revisited," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 28(3), pages 613-634.
    9. Hiroshi SHIMIZU & Naohiko WAKUTSU, 2024. "SBIR, Startups, and Subsequent Technological Development: Laser diodes in the United States and Japan," Discussion papers 24012, Research Institute of Economy, Trade and Industry (RIETI).
    10. Matthew Mitchell & Andrzej Skrzypacz, 2015. "A Theory of Market Pioneers, Dynamic Capabilities, and Industry Evolution," Management Science, INFORMS, vol. 61(7), pages 1598-1614, July.
    11. Guido Buenstorf, 2017. "Schumpeterian Incumbents and Industry Evolution," Economic Complexity and Evolution, in: Andreas Pyka & Uwe Cantner (ed.), Foundations of Economic Change, pages 283-297, Springer.
    12. Buchmann, Tobias & Hain, Daniel & Kudic, Muhamed & Müller, Matthias, 2014. "Exploring the Evolution of Innovation Networks in Science-driven and Scale-intensive Industries: New Evidence from a Stochastic Actor-based Approach," IWH Discussion Papers 1/2014, Halle Institute for Economic Research (IWH).
    13. R. Fontana & L. Zirulia, 2015. "then came Cisco, and the rest is history : a history friendly model of the Local Area Networking industry," Working Papers wp993, Dipartimento Scienze Economiche, Universita' di Bologna.
    14. Garavaglia Christian & Malerba Franco & Orsenigo Luigi & Pezzoni Michele, 2014. "Innovation and Market Structure in Pharmaceuticals: An Econometric Analysis on Simulated Data," Journal of Economics and Statistics (Jahrbuecher fuer Nationaloekonomie und Statistik), De Gruyter, vol. 234(2-3), pages 274-298, April.
    15. Lalit Manral, 2015. "The demand-side dynamics of entrant heterogeneity," Journal of Evolutionary Economics, Springer, vol. 25(2), pages 401-445, April.
    16. Min Liu & Arjen Witteloostuijn, 2020. "Emergence of entrepreneurial populations: a feature dimensionality approach," Small Business Economics, Springer, vol. 54(4), pages 971-989, April.
    17. Zhao Rong & David C. Broadstock & Yuanyuan Peng, 2018. "Initial submarket positioning and firm survival: evidence from the British automobile industry, 1895–1970," Small Business Economics, Springer, vol. 51(4), pages 965-993, December.
    18. Ajay Bhaskarabhatla, 2016. "The Moderating Role of Submarket Dynamics on the Product Customization–Firm Survival Relationship," Organization Science, INFORMS, vol. 27(4), pages 1049-1064, August.
    19. Kalathil, Nikhil & Lanahan, Lauren & Feldman, Maryann & Fuchs, Erica R.H, 2025. "Varieties of agglomeration: Disentangling horizontal and vertical agglomeration within the manufacturing sector in the United States," Research Policy, Elsevier, vol. 54(7).
    20. Bilgehan Uzunca & Bruno Cassiman, 2023. "Entry diversion: Deterrence by diverting submarket entry," Strategic Management Journal, Wiley Blackwell, vol. 44(1), pages 11-47, January.
    21. Lalit Manral & Kathryn R. Harrigan, 2023. "Geographic fragmentation and declining dominance: Yet another story of AT&T’s decline in the post-divestiture era," Journal of Evolutionary Economics, Springer, vol. 33(2), pages 605-644, April.

    More about this item

    JEL classification:

    • L65 - Industrial Organization - - Industry Studies: Manufacturing - - - Chemicals; Rubber; Drugs; Biotechnology; Plastics
    • R12 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Size and Spatial Distributions of Regional Economic Activity; Interregional Trade (economic geography)
    • R30 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location - - - General

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