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Managing customer loyalty in liberalized residential energy markets: The impact of energy branding

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  • Hartmann, Patrick
  • Apaolaza Ibanez, Vanessa

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  • Hartmann, Patrick & Apaolaza Ibanez, Vanessa, 2007. "Managing customer loyalty in liberalized residential energy markets: The impact of energy branding," Energy Policy, Elsevier, vol. 35(4), pages 2661-2672, April.
  • Handle: RePEc:eee:enepol:v:35:y:2007:i:4:p:2661-2672
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    References listed on IDEAS

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    1. Wiser, Ryan H., 1998. "Green power marketing: increasing customer demand for renewable energy," Utilities Policy, Elsevier, vol. 7(2), pages 107-119, June.
    2. Nakarado, Gary L, 1996. "A marketing orientation is the key to a sustainable energy future," Energy Policy, Elsevier, vol. 24(2), pages 187-193, February.
    3. Fouquet, Roger, 1998. "The United Kingdom demand for renewable electricity in a liberalised market," Energy Policy, Elsevier, vol. 26(4), pages 281-293, March.
    4. Truffer, Bernhard & Markard, Jochen & Wustenhagen, Rolf, 2001. "Eco-labeling of electricity--strategies and tradeoffs in the definition of environmental standards," Energy Policy, Elsevier, vol. 29(11), pages 885-897, September.
    5. Midttun, Atle & Koefoed, Anne Louise, 2003. "Greening of electricity in Europe: challenges and developments," Energy Policy, Elsevier, vol. 31(7), pages 677-687, June.
    6. Roe, Brian & Teisl, Mario F. & Levy, Alan & Russell, Matthew, 2001. "US consumers' willingness to pay for green electricity," Energy Policy, Elsevier, vol. 29(11), pages 917-925, September.
    7. Oliver, Richard L & DeSarbo, Wayne S, 1988. " Response Determinants in Satisfaction Judgments," Journal of Consumer Research, Oxford University Press, vol. 14(4), pages 495-507, March.
    8. Giannakis, Dimitrios & Jamasb, Tooraj & Pollitt, Michael, 2005. "Benchmarking and incentive regulation of quality of service: an application to the UK electricity distribution networks," Energy Policy, Elsevier, vol. 33(17), pages 2256-2271, November.
    9. Kahneman, Daniel & Knetsch, Jack L., 1992. "Valuing public goods: The purchase of moral satisfaction," Journal of Environmental Economics and Management, Elsevier, vol. 22(1), pages 57-70, January.
    10. Winward, John, 1989. "The privatization programme and the consumer interest," Energy Policy, Elsevier, vol. 17(5), pages 511-517, October.
    11. Andreoni, James, 1989. "Giving with Impure Altruism: Applications to Charity and Ricardian Equivalence," Journal of Political Economy, University of Chicago Press, vol. 97(6), pages 1447-1458, December.
    12. Eugene W. Anderson & Mary W. Sullivan, 1993. "The Antecedents and Consequences of Customer Satisfaction for Firms," Marketing Science, INFORMS, vol. 12(2), pages 125-143.
    13. Eakin, Kelly & Faruqui, Ahmad, 2000. "Bundling Value-Added and Commodity Services in Retail Electricity Markets," The Electricity Journal, Elsevier, vol. 13(10), pages 60-68, December.
    14. Menges, Roland, 2003. "Supporting renewable energy on liberalised markets: green electricity between additionality and consumer sovereignty," Energy Policy, Elsevier, vol. 31(7), pages 583-596, June.
    15. Andreoni, James, 1990. "Impure Altruism and Donations to Public Goods: A Theory of Warm-Glow Giving?," Economic Journal, Royal Economic Society, vol. 100(401), pages 464-477, June.
    16. Johnson, Michael D. & Fornell, Claes, 1991. "A framework for comparing customer satisfaction across individuals and product categories," Journal of Economic Psychology, Elsevier, vol. 12(2), pages 267-286, June.
    17. Thomas, Steve, 2006. "The British Model in Britain: Failing slowly," Energy Policy, Elsevier, vol. 34(5), pages 583-600, March.
    18. Olerup, Brita, 1998. "Energy services a smoke screen," Energy Policy, Elsevier, vol. 26(9), pages 715-724, August.
    19. Babakus, Emin & Boller, Gregory W., 1992. "An empirical assessment of the SERVQUAL scale," Journal of Business Research, Elsevier, vol. 24(3), pages 253-268, May.
    20. Wustenhagen, Rolf & Bilharz, Michael, 2006. "Green energy market development in Germany: effective public policy and emerging customer demand," Energy Policy, Elsevier, vol. 34(13), pages 1681-1696, September.
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    Citations

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    Cited by:

    1. Stephen Davies, Catherine Waddams Price, and Chris M. Wilson, 2014. "Nonlinear Pricing and Tariff Differentiation: Evidence from the British Electricity Market," The Energy Journal, International Association for Energy Economics, vol. 0(Number 1).
    2. Park, Eunil & Ohm, Jay Y., 2014. "Factors influencing the public intention to use renewable energy technologies in South Korea: Effects of the Fukushima nuclear accident," Energy Policy, Elsevier, vol. 65(C), pages 198-211.
    3. repec:eee:rensus:v:79:y:2017:i:c:p:494-502 is not listed on IDEAS
    4. repec:eee:enepol:v:110:y:2017:i:c:p:675-685 is not listed on IDEAS
    5. repec:gam:jsusta:v:11:y:2019:i:7:p:1905-:d:218459 is not listed on IDEAS
    6. Kaenzig, Josef & Heinzle, Stefanie Lena & Wüstenhagen, Rolf, 2013. "Whatever the customer wants, the customer gets? Exploring the gap between consumer preferences and default electricity products in Germany," Energy Policy, Elsevier, vol. 53(C), pages 311-322.
    7. Granell, Ramon & Axon, Colin J. & Wallom, David C.H., 2014. "Predicting winning and losing businesses when changing electricity tariffs," Applied Energy, Elsevier, vol. 133(C), pages 298-307.
    8. repec:eee:renene:v:116:y:2018:i:pa:p:659-668 is not listed on IDEAS
    9. Antonino Vaccaro & Dalia Patiño Echeverri, 2010. "Corporate Transparency and Green Management," Journal of Business Ethics, Springer, vol. 95(3), pages 487-506, September.
    10. repec:gam:jsusta:v:10:y:2018:i:3:p:662-:d:134182 is not listed on IDEAS

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