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Managing customer loyalty in liberalized residential energy markets: The impact of energy branding

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  • Hartmann, Patrick
  • Apaolaza Ibanez, Vanessa

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  • Hartmann, Patrick & Apaolaza Ibanez, Vanessa, 2007. "Managing customer loyalty in liberalized residential energy markets: The impact of energy branding," Energy Policy, Elsevier, vol. 35(4), pages 2661-2672, April.
    • Handle: RePEc:eee:enepol:v:35:y:2007:i:4:p:2661-2672
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    4. Erna S. Imaningsih & Prijono & Heruwasto & Daniel Tumpal, 2019. "Green Loyalty as a Function of Consumer Behavior," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 9(1-2), pages 48-62.
    5. Kai Hockerts, 2015. "A Cognitive Perspective on the Business Case for Corporate Sustainability," Business Strategy and the Environment, Wiley Blackwell, vol. 24(2), pages 102-122, February.
    6. Thang The Nguyen & Thai Quoc Cao & Huong Thi Thu Phung & Trung Tien Nguyen & Thao Thi Thanh Phan & Hiep Hung Pham, 2023. "Parents as Customers: The Influence of School Reputation on Satisfaction, Feedback, and Loyalty of Vietnamese Secondary Students’ Parents," Corporate Reputation Review, Palgrave Macmillan, vol. 26(3), pages 167-178, August.
    7. Fouiteh, Imane & Cabrera Santelices, José Daniel & Patel, Martin K., 2023. "How committed are swiss utilities to energy saving without being obligated to do so?," Utilities Policy, Elsevier, vol. 82(C).
    8. Sheenu Jain & Swati Soni, 2019. "Chikki in a New Avatar—Will There be Demand?," FIIB Business Review, , vol. 8(4), pages 271-276, December.
    9. Kaenzig, Josef & Heinzle, Stefanie Lena & Wüstenhagen, Rolf, 2013. "Whatever the customer wants, the customer gets? Exploring the gap between consumer preferences and default electricity products in Germany," Energy Policy, Elsevier, vol. 53(C), pages 311-322.
    10. Granell, Ramon & Axon, Colin J. & Wallom, David C.H., 2014. "Predicting winning and losing businesses when changing electricity tariffs," Applied Energy, Elsevier, vol. 133(C), pages 298-307.
    11. Stephen Davies, Catherine Waddams Price, and Chris M. Wilson, 2014. "Nonlinear Pricing and Tariff Differentiation: Evidence from the British Electricity Market," The Energy Journal, International Association for Energy Economics, vol. 0(Number 1).
    12. Park, Eunil & Ohm, Jay Y., 2014. "Factors influencing the public intention to use renewable energy technologies in South Korea: Effects of the Fukushima nuclear accident," Energy Policy, Elsevier, vol. 65(C), pages 198-211.
    13. Kardooni, Roozbeh & Yusoff, Sumiani Binti & Kari, Fatimah Binti & Moeenizadeh, Leila, 2018. "Public opinion on renewable energy technologies and climate change in Peninsular Malaysia," Renewable Energy, Elsevier, vol. 116(PA), pages 659-668.
    14. Torsten J. Gerpott & Ilaha Mahmudova, 2010. "Determinants of price mark‐up tolerance for green electricity – lessons for environmental marketing strategies from a study of residential electricity customers in Germany," Business Strategy and the Environment, Wiley Blackwell, vol. 19(5), pages 304-318, July.
    15. Feldhaus, Christoph & Lingens, Jörg & Löschel, Andreas & Zunker, Gerald, 2022. "Encouraging consumer activity through automatic switching of the electricity contract - A field experiment," Energy Policy, Elsevier, vol. 164(C).
    16. Antonino Vaccaro & Dalia Patiño Echeverri, 2010. "Corporate Transparency and Green Management," Journal of Business Ethics, Springer, vol. 95(3), pages 487-506, September.
    17. Itaoka, Kenshi & Chapman, Andrew & Farabi-Asl, Hadi, 2022. "Underpinnings of consumer preferences and participation in Japan's liberalized energy market," Utilities Policy, Elsevier, vol. 76(C).
    18. Nogata, Daisuke, 2022. "Determinants of household switching between natural gas suppliers: Evidence from Japan," Utilities Policy, Elsevier, vol. 76(C).
    19. Shin, Kong Joo & Managi, Shunsuke, 2017. "Liberalization of a retail electricity market: Consumer satisfaction and household switching behavior in Japan," Energy Policy, Elsevier, vol. 110(C), pages 675-685.
    20. Eunil Park & Jooyoung Lim & Yongwoo Cho, 2018. "Understanding the Emergence and Social Acceptance of Electric Vehicles as Next-Generation Models for the Automobile Industry," Sustainability, MDPI, vol. 10(3), pages 1-13, March.
    21. Dimitrios Drosos & Michalis Skordoulis & Garyfallos Arabatzis & Nikos Tsotsolas & Spyros Galatsidas, 2019. "Measuring Industrial Customer Satisfaction: The Case of the Natural Gas Market in Greece," Sustainability, MDPI, vol. 11(7), pages 1-16, March.
    22. Janez Dolšak & Nevenka Hrovatin & Jelena Zorić, 2020. "Analysing Consumer Preferences, Characteristics, and Behaviour to Identify Energy-Efficient Consumers," Sustainability, MDPI, vol. 12(23), pages 1-19, November.
    23. H. Holly Wang & Jing Yang & Na Hao, 2022. "Consumers’ Willingness to Pay for Rice from Remediated Soil: Potential from the Public in Sustainable Soil Pollution Treatment," IJERPH, MDPI, vol. 19(15), pages 1-22, July.
    24. Andrea Mezger & Pablo Cabanelas & Mª. Jesús López‐Miguens & Francesca Cabiddu & Klaus Rüdiger, 2020. "Sustainable development and consumption: The role of trust for switching towards green energy," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3598-3610, December.

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