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Green power marketing: increasing customer demand for renewable energy

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  • Wiser, Ryan H.

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  • Wiser, Ryan H., 1998. "Green power marketing: increasing customer demand for renewable energy," Utilities Policy, Elsevier, vol. 7(2), pages 107-119, June.
  • Handle: RePEc:eee:juipol:v:7:y:1998:i:2:p:107-119
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    References listed on IDEAS

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    1. Nakarado, Gary L, 1996. "A marketing orientation is the key to a sustainable energy future," Energy Policy, Elsevier, vol. 24(2), pages 187-193, February.
    2. Palfrey, Thomas R. & Rosenthal, Howard, 1984. "Participation and the provision of discrete public goods: a strategic analysis," Journal of Public Economics, Elsevier, vol. 24(2), pages 171-193, July.
    3. Andreoni, James, 1988. "Why free ride? : Strategies and learning in public goods experiments," Journal of Public Economics, Elsevier, vol. 37(3), pages 291-304, December.
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    6. David J. TEECE, 2008. "Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy," World Scientific Book Chapters, in: The Transfer And Licensing Of Know-How And Intellectual Property Understanding the Multinational Enterprise in the Modern World, chapter 5, pages 67-87, World Scientific Publishing Co. Pte. Ltd..
    7. Rose, Steven K. & Clark, Jeremy & Poe, Gregory L. & Rondeau, Daniel & Schulze, William D., 2002. "The private provision of public goods: tests of a provision point mechanism for funding green power programs," Resource and Energy Economics, Elsevier, vol. 24(1-2), pages 131-155, February.
    8. R. Mark Isaac & James M. Walker, 1988. "Group Size Effects in Public Goods Provision: The Voluntary Contributions Mechanism," The Quarterly Journal of Economics, Oxford University Press, vol. 103(1), pages 179-199.
    9. Wiser, Ryan & Pickle, Steven & Goldman, Charles, 1997. "Renewable energy and restructuring: policy solutions for the financing dilemma," The Electricity Journal, Elsevier, vol. 10(10), pages 65-75, December.
    10. R. Isaac & James Walker & Susan Thomas, 1984. "Divergent evidence on free riding: An experimental examination of possible explanations," Public Choice, Springer, vol. 43(2), pages 113-149, January.
    11. Marwell, Gerald & Ames, Ruth E., 1981. "Economists free ride, does anyone else? : Experiments on the provision of public goods, IV," Journal of Public Economics, Elsevier, vol. 15(3), pages 295-310, June.
    12. Mark Isaac, R. & McCue, Kenneth F. & Plott, Charles R., 1985. "Public goods provision in an experimental environment," Journal of Public Economics, Elsevier, vol. 26(1), pages 51-74, February.
    13. Isaac, R Mark & Walker, James M, 1988. "Communication and Free-Riding Behavior: The Voluntary Contribution Mechanism," Economic Inquiry, Western Economic Association International, vol. 26(4), pages 585-608, October.
    14. Palfrey, Thomas R. & Rosenthal, Howard, 1988. "Private incentives in social dilemmas : The effects of incomplete information and altruism," Journal of Public Economics, Elsevier, vol. 35(3), pages 309-332, April.
    15. Mark Bagnoli & Barton L. Lipman, 1989. "Provision of Public Goods: Fully Implementing the Core through Private Contributions," Review of Economic Studies, Oxford University Press, vol. 56(4), pages 583-601.
    16. R. Isaac & David Schmidtz & James Walker, 1989. "The assurance problem in a laboratory market," Public Choice, Springer, vol. 62(3), pages 217-236, September.
    17. Fisher, Anthony C. & Rothkopf, Michael H., 1989. "Market failure and energy policy A rationale for selective conservation," Energy Policy, Elsevier, vol. 17(4), pages 397-406, August.
    18. Princen, Thomas, 1997. "The shading and distancing of commerce: When internalization is not enough," Ecological Economics, Elsevier, vol. 20(3), pages 235-253, March.
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    Cited by:

    1. repec:eco:journ2:2019-05-40 is not listed on IDEAS
    2. Paladino, Angela & Pandit, Ameet P., 2012. "Competing on service and branding in the renewable electricity sector," Energy Policy, Elsevier, vol. 45(C), pages 378-388.
    3. repec:gam:jsusta:v:10:y:2018:i:5:p:1544-:d:146024 is not listed on IDEAS
    4. Gossling, Stefan & Kunkel, Timo & Schumacher, Kim & Heck, Nadine & Birkemeyer, Johannes & Froese, Jens & Naber, Nils & Schliermann, Elke, 2005. "A target group-specific approach to "green" power retailing: students as consumers of renewable energy," Renewable and Sustainable Energy Reviews, Elsevier, vol. 9(1), pages 69-83, February.
    5. Wiser, R. H., 2000. "The role of public policy in emerging green power markets: an analysis of marketer preferences," Renewable and Sustainable Energy Reviews, Elsevier, vol. 4(2), pages 177-212, June.
    6. Herbes, Carsten & Friege, Christian & Baldo, Davide & Mueller, Kai-Markus, 2015. "Willingness to pay lip service? Applying a neuroscience-based method to WTP for green electricity," Energy Policy, Elsevier, vol. 87(C), pages 562-572.
    7. Hast, A. & Syri, S. & Jokiniemi, J. & Huuskonen, M. & Cross, S., 2015. "Review of green electricity products in the United Kingdom, Germany and Finland," Renewable and Sustainable Energy Reviews, Elsevier, vol. 42(C), pages 1370-1384.
    8. Barrios-O’Neill, Danielle & Schuitema, Geertje, 2016. "Online engagement for sustainable energy projects: A systematic review and framework for integration," Renewable and Sustainable Energy Reviews, Elsevier, vol. 54(C), pages 1611-1621.
    9. Ma, Chunbo & Rogers, Abbie A. & Kragt, Marit E. & Zhang, Fan & Polyakov, Maksym & Gibson, Fiona & Chalak, Morteza & Pandit, Ram & Tapsuwan, Sorada, 2015. "Consumers’ willingness to pay for renewable energy: A meta-regression analysis," Resource and Energy Economics, Elsevier, vol. 42(C), pages 93-109.
    10. Madlener, Reinhard & Stagl, Sigrid, 2005. "Sustainability-guided promotion of renewable electricity generation," Ecological Economics, Elsevier, vol. 53(2), pages 147-167, April.
    11. Chelsea Schelly & Aparajita Banerjee, 2016. "Soft Energy Paths Revisited: Politics and Practice in Energy Technology Transitions," Challenges, MDPI, Open Access Journal, vol. 7(2), pages 1-10, October.
    12. Herbes, Carsten & Ramme, Iris, 2014. "Online marketing of green electricity in Germany—A content analysis of providers’ websites," Energy Policy, Elsevier, vol. 66(C), pages 257-266.
    13. Hartmann, Patrick & Apaolaza Ibanez, Vanessa, 2007. "Managing customer loyalty in liberalized residential energy markets: The impact of energy branding," Energy Policy, Elsevier, vol. 35(4), pages 2661-2672, April.
    14. Viardot, Eric, 2013. "The role of cooperatives in overcoming the barriers to adoption of renewable energy," Energy Policy, Elsevier, vol. 63(C), pages 756-764.
    15. repec:aka:soceco:v:41:y:2019:i:4:p:487-507 is not listed on IDEAS
    16. Biresselioglu, Mehmet Efe & Yelkenci, Tezer & Ozyorulmaz, Evrim & Yumurtaci, Işık Özge, 2017. "Interpreting Turkish industry's perception on energy security: A national survey," Renewable and Sustainable Energy Reviews, Elsevier, vol. 67(C), pages 1208-1224.
    17. Mishra, Pulak & Behera, Bhagirath, 2016. "Socio-economic and environmental implications of solar electrification: Experience of rural Odisha," Renewable and Sustainable Energy Reviews, Elsevier, vol. 56(C), pages 953-964.
    18. McCarter, Matthew W. & Budescu, David V. & Scheffran, Jürgen, 2011. "The give-or-take-some dilemma: An empirical investigation of a hybrid social dilemma," Organizational Behavior and Human Decision Processes, Elsevier, vol. 116(1), pages 83-95, September.

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