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A marketing orientation is the key to a sustainable energy future

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  • Nakarado, Gary L

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  • Nakarado, Gary L, 1996. "A marketing orientation is the key to a sustainable energy future," Energy Policy, Elsevier, vol. 24(2), pages 187-193, February.
  • Handle: RePEc:eee:enepol:v:24:y:1996:i:2:p:187-193
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    Cited by:

    1. Wiser, R. H., 2000. "The role of public policy in emerging green power markets: an analysis of marketer preferences," Renewable and Sustainable Energy Reviews, Elsevier, vol. 4(2), pages 177-212, June.
    2. Herbes, Carsten & Friege, Christian & Baldo, Davide & Mueller, Kai-Markus, 2015. "Willingness to pay lip service? Applying a neuroscience-based method to WTP for green electricity," Energy Policy, Elsevier, vol. 87(C), pages 562-572.
    3. Wiser, Ryan & Pickle, Steven & Goldman, Charles, 1998. "Renewable energy policy and electricity restructuring: a California case study," Energy Policy, Elsevier, vol. 26(6), pages 465-475, May.
    4. Mohajan, Haradhan, 2011. "Green marketing is a sustainable marketing system in the twenty first century," MPRA Paper 50857, University Library of Munich, Germany, revised 16 Feb 2012.
    5. Wiser, Ryan H. & Fowlie, Meredith & Holt, Edward A., 2001. "Public goods and private interests: understanding non-residential demand for green power," Energy Policy, Elsevier, vol. 29(13), pages 1085-1097, November.
    6. Biresselioglu, Mehmet Efe & Yelkenci, Tezer & Ozyorulmaz, Evrim & Yumurtaci, Işık Özge, 2017. "Interpreting Turkish industry's perception on energy security: A national survey," Renewable and Sustainable Energy Reviews, Elsevier, vol. 67(C), pages 1208-1224.
    7. Wiser, Ryan H., 1998. "Green power marketing: increasing customer demand for renewable energy," Utilities Policy, Elsevier, vol. 7(2), pages 107-119, June.
    8. Fouquet, Roger, 1998. "The United Kingdom demand for renewable electricity in a liberalised market," Energy Policy, Elsevier, vol. 26(4), pages 281-293, March.
    9. Gossling, Stefan & Kunkel, Timo & Schumacher, Kim & Heck, Nadine & Birkemeyer, Johannes & Froese, Jens & Naber, Nils & Schliermann, Elke, 2005. "A target group-specific approach to "green" power retailing: students as consumers of renewable energy," Renewable and Sustainable Energy Reviews, Elsevier, vol. 9(1), pages 69-83, February.
    10. Hartmann, Patrick & Apaolaza Ibanez, Vanessa, 2007. "Managing customer loyalty in liberalized residential energy markets: The impact of energy branding," Energy Policy, Elsevier, vol. 35(4), pages 2661-2672, April.
    11. Antonino Vaccaro & Dalia Patiño Echeverri, 2010. "Corporate Transparency and Green Management," Journal of Business Ethics, Springer, vol. 95(3), pages 487-506, September.

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