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The effects of policies providing information and trialling on the knowledge about and the intention to adopt new energy technologies

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  • Brückmann, Gracia

Abstract

To increase adoption of new technologies many scholars suggested policies including information and trialling. This study reports on a randomised control trial (RCT) investigating whether information on and experience with Battery Electric Vehicles (BEVs) can alter knowledge and purchase intentions. A large (N = 4149) random sample of conventional car holders was randomly divided into three groups: one receiving comprehensive information on BEVs, another getting the same information plus an actual multi-day test drive with a BEV, and a control group without any intervention. For the first time, information and test-driving were assessed side-by-side in their effects on technology knowledge and adoption intention. This study shows that test-driving treatment largely (by 11%) and significantly increased BEV purchase intentions for a large group. Therefore, policymakers should facilitate direct experience to promote shifting individual motorised transport to electric vehicles in light of energy independence and climate considerations.

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  • Brückmann, Gracia, 2022. "The effects of policies providing information and trialling on the knowledge about and the intention to adopt new energy technologies," Energy Policy, Elsevier, vol. 167(C).
    • Handle: RePEc:eee:enepol:v:167:y:2022:i:c:s0301421522002725
    DOI: 10.1016/j.enpol.2022.113047
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