IDEAS home Printed from https://ideas.repec.org/a/eee/jotrge/v106y2023ics0966692322002435.html
   My bibliography  Save this article

Understanding transport users' preferences for adopting electric vehicle based mobility for sustainable city: A moderated moderated-mediation model

Author

Listed:
  • Goel, Pooja
  • Kumar, Aalok
  • Parayitam, Satyanarayana
  • Luthra, Sunil

Abstract

Global urban mobility projects faces multiple sustainability challenges related to the high carbon emission and gasoline consumption. Due to carbon-intensive mobility, many developed countries implemented various place-based decarbonisation (PBD) strategies to develop sustainable city environments, but the adoption of PBD strategies in developing nations is still lagging. Electric vehicles (EVs) based mobilities are considered a PBD strategy to reduce city transport externalities. In addition, developing nations' transport users have various adoption uncertainties in adopting EVs-based urban mobility. Therefore, the present study focuses on understanding transport users' preferences for adopting EVs-based mobility to promote decarbonization in multiple places in India. The proposed conceptual model is based on attribution theory to develop EVs' adoption intention and validate it with the users of different tier-1 cities of India. The PBD strategies of the considered cities differ entirely from developed cities of the world and have different EVs promotion strategies. A structured survey instrument is used to record 335 potential users' responses to validate the conceptual model. The proposed model's psychometric properties are analysed with the LISREL package of Structural Equation Modeling. The moderated-mediation model and proposed research model hypotheses are tested using PROCESS macro. The obtained results confirm two important relations; first, the EVs technical attributes mediated the relationship between users' financial attributes and psychological attributes for PBD mobility adoption; Second, financial attributes are positively related to psychological attributes for adopting EVs for users' PBD mobility. The other key finding of the research is that the financial attributes interacted with the existing EV infrastructure (first moderator) and familiarity (second moderator) to influence the technical attributes of EV adoption. Thus, the obtained results unfold the complex relationships among financial attributes, psychological attributes, technical attributes, EV infrastructure, and familiarity for developing positive intentions towards adopting EVs for city decarbonization. The above factors profoundly impact the psychological makeup of users, resulting in individuals' purchasing intention of EVs for PBD. These results contribute to sustainable development in public transportation system and paves way to decarbonise city mobility. This paper helps transport planners and city administrators to develop adeqaute policy instruments for improving decarbonization strategies in Indian cities.

Suggested Citation

  • Goel, Pooja & Kumar, Aalok & Parayitam, Satyanarayana & Luthra, Sunil, 2023. "Understanding transport users' preferences for adopting electric vehicle based mobility for sustainable city: A moderated moderated-mediation model," Journal of Transport Geography, Elsevier, vol. 106(C).
    • Handle: RePEc:eee:jotrge:v:106:y:2023:i:c:s0966692322002435
    DOI: 10.1016/j.jtrangeo.2022.103520
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0966692322002435
    Download Restriction: no
    File URL: https://libkey.io/10.1016/j.jtrangeo.2022.103520?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Laura Tozer & Nicole Klenk, 2019. "Urban configurations of carbon neutrality: Insights from the Carbon Neutral Cities Alliance," Environment and Planning C, , vol. 37(3), pages 539-557, May.
    2. Egbue, Ona & Long, Suzanna, 2012. "Barriers to widespread adoption of electric vehicles: An analysis of consumer attitudes and perceptions," Energy Policy, Elsevier, vol. 48(C), pages 717-729.
    3. Zhou, Min & Long, Piao & Kong, Nan & Zhao, Lindu & Jia, Fu & Campy, Kathryn S., 2021. "Characterizing the motivational mechanism behind taxi driver’s adoption of electric vehicles for living: Insights from China," Transportation Research Part A: Policy and Practice, Elsevier, vol. 144(C), pages 134-152.
    4. Featherman, Mauricio & Jia, Shizhen (Jasper) & Califf, Christopher B. & Hajli, Nick, 2021. "The impact of new technologies on consumers beliefs: Reducing the perceived risks of electric vehicle adoption," Technological Forecasting and Social Change, Elsevier, vol. 169(C).
    5. Yang, J. & Chen, F., 2021. "How are social-psychological factors related to consumer preferences for plug-in electric vehicles? Case studies from two cities in China," Renewable and Sustainable Energy Reviews, Elsevier, vol. 149(C).
    6. Mukherjee, Sanghamitra Chattopadhyay & Ryan, Lisa, 2020. "Factors influencing early battery electric vehicle adoption in Ireland," Renewable and Sustainable Energy Reviews, Elsevier, vol. 118(C).
    7. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    8. Paul, Justin & Criado, Alex Rialp, 2020. "The art of writing literature review: What do we know and what do we need to know?," International Business Review, Elsevier, vol. 29(4).
    9. Unruh, Gregory C., 2000. "Understanding carbon lock-in," Energy Policy, Elsevier, vol. 28(12), pages 817-830, October.
    10. Hoen, Anco & Koetse, Mark J., 2014. "A choice experiment on alternative fuel vehicle preferences of private car owners in the Netherlands," Transportation Research Part A: Policy and Practice, Elsevier, vol. 61(C), pages 199-215.
    11. Hardman, Scott, 2019. "Understanding the impact of reoccurring and non-financial incentives on plug-in electric vehicle adoption – A review," Transportation Research Part A: Policy and Practice, Elsevier, vol. 119(C), pages 1-14.
    12. Kim, Jinhee & Rasouli, Soora & Timmermans, Harry, 2014. "Expanding scope of hybrid choice models allowing for mixture of social influences and latent attitudes: Application to intended purchase of electric cars," Transportation Research Part A: Policy and Practice, Elsevier, vol. 69(C), pages 71-85.
    13. Breetz, Hanna L. & Salon, Deborah, 2018. "Do electric vehicles need subsidies? Ownership costs for conventional, hybrid, and electric vehicles in 14 U.S. cities," Energy Policy, Elsevier, vol. 120(C), pages 238-249.
    14. Aashish Garg & Ran Singh Dhaliwal & Sanjay Gupta, 2021. "Prioritizing factors determining environmental responsibility using fuzzy analytical hierarchy process: evidence from India," International Journal of Social Economics, Emerald Group Publishing Limited, vol. 48(7), pages 999-1020, March.
    15. Lieven, Theo, 2015. "Policy measures to promote electric mobility – A global perspective," Transportation Research Part A: Policy and Practice, Elsevier, vol. 82(C), pages 78-93.
    16. Priessner, Alfons & Sposato, Robert & Hampl, Nina, 2018. "Predictors of electric vehicle adoption: An analysis of potential electric vehicle drivers in Austria," Energy Policy, Elsevier, vol. 122(C), pages 701-714.
    17. She, Zhen-Yu & Qing Sun, & Ma, Jia-Jun & Xie, Bai-Chen, 2017. "What are the barriers to widespread adoption of battery electric vehicles? A survey of public perception in Tianjin, China," Transport Policy, Elsevier, vol. 56(C), pages 29-40.
    18. Axsen, Jonn & Orlebar, Caroline & Skippon, Stephen, 2013. "Social influence and consumer preference formation for pro-environmental technology: The case of a U.K. workplace electric-vehicle study," Ecological Economics, Elsevier, vol. 95(C), pages 96-107.
    19. Ye, Fei & Kang, Wanlin & Li, Lixu & Wang, Zhiqiang, 2021. "Why do consumers choose to buy electric vehicles? A paired data analysis of purchase intention configurations," Transportation Research Part A: Policy and Practice, Elsevier, vol. 147(C), pages 14-27.
    20. Fanchao Liao & Eric Molin & Bert van Wee, 2017. "Consumer preferences for electric vehicles: a literature review," Transport Reviews, Taylor & Francis Journals, vol. 37(3), pages 252-275, May.
    21. Helveston, John Paul & Liu, Yimin & Feit, Elea McDonnell & Fuchs, Erica & Klampfl, Erica & Michalek, Jeremy J., 2015. "Will subsidies drive electric vehicle adoption? Measuring consumer preferences in the U.S. and China," Transportation Research Part A: Policy and Practice, Elsevier, vol. 73(C), pages 96-112.
    22. Jui-Che Tu & Chun Yang, 2019. "Key Factors Influencing Consumers’ Purchase of Electric Vehicles," Sustainability, MDPI, vol. 11(14), pages 1-22, July.
    23. Bunce, Louise & Harris, Margaret & Burgess, Mark, 2014. "Charge up then charge out? Drivers’ perceptions and experiences of electric vehicles in the UK," Transportation Research Part A: Policy and Practice, Elsevier, vol. 59(C), pages 278-287.
    24. Goel, Pooja & Parayitam, Satyanarayana & Sharma, Anuj & Rana, Nripendra P. & Dwivedi, Yogesh K, 2022. "A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping," Journal of Business Research, Elsevier, vol. 142(C), pages 1-16.
    25. Skippon, Stephen M. & Kinnear, Neale & Lloyd, Louise & Stannard, Jenny, 2016. "How experience of use influences mass-market drivers’ willingness to consider a battery electric vehicle: A randomised controlled trial," Transportation Research Part A: Policy and Practice, Elsevier, vol. 92(C), pages 26-42.
    26. Griffin, Greg Phillip & Jiao, Junfeng, 2019. "The Geography and Equity of Crowdsourced Public Participation for Active Transportation Planning," SocArXiv 9ghrn, Center for Open Science.
    27. Tharsis Teoh & Oliver Kunze & Chee-Chong Teo & Yiik Diew Wong, 2018. "Decarbonisation of Urban Freight Transport Using Electric Vehicles and Opportunity Charging," Sustainability, MDPI, vol. 10(9), pages 1-20, September.
    28. Sierzchula, William & Bakker, Sjoerd & Maat, Kees & van Wee, Bert, 2014. "The influence of financial incentives and other socio-economic factors on electric vehicle adoption," Energy Policy, Elsevier, vol. 68(C), pages 183-194.
    29. Liu, Xiaoling & Sun, Xiaohua & Zheng, Hui & Huang, Dongdong, 2021. "Do policy incentives drive electric vehicle adoption? Evidence from China," Transportation Research Part A: Policy and Practice, Elsevier, vol. 150(C), pages 49-62.
    30. Kester, Johannes & Noel, Lance & Zarazua de Rubens, Gerardo & Sovacool, Benjamin K., 2018. "Policy mechanisms to accelerate electric vehicle adoption: A qualitative review from the Nordic region," Renewable and Sustainable Energy Reviews, Elsevier, vol. 94(C), pages 719-731.
    31. Biresselioglu, Mehmet Efe & Demirbag Kaplan, Melike & Yilmaz, Barbara Katharina, 2018. "Electric mobility in Europe: A comprehensive review of motivators and barriers in decision making processes," Transportation Research Part A: Policy and Practice, Elsevier, vol. 109(C), pages 1-13.
    32. Alan C. McKinnon, 2016. "Freight Transport Deceleration: Its Possible Contribution to the Decarbonisation of Logistics," Transport Reviews, Taylor & Francis Journals, vol. 36(4), pages 418-436, July.
    33. Lévay, Petra Zsuzsa & Drossinos, Yannis & Thiel, Christian, 2017. "The effect of fiscal incentives on market penetration of electric vehicles: A pairwise comparison of total cost of ownership," Energy Policy, Elsevier, vol. 105(C), pages 524-533.
    34. Ziegler, Andreas, 2012. "Individual characteristics and stated preferences for alternative energy sources and propulsion technologies in vehicles: A discrete choice analysis for Germany," Transportation Research Part A: Policy and Practice, Elsevier, vol. 46(8), pages 1372-1385.
    35. Morrissey, Patrick & Weldon, Peter & O’Mahony, Margaret, 2016. "Future standard and fast charging infrastructure planning: An analysis of electric vehicle charging behaviour," Energy Policy, Elsevier, vol. 89(C), pages 257-270.
    36. Munshi, Talat & Dhar, Subash & Painuly, Jyoti, 2022. "Understanding barriers to electric vehicle adoption for personal mobility: A case study of middle income in-service residents in Hyderabad city, India," Energy Policy, Elsevier, vol. 167(C).
    37. Hardman, Scott, 2019. "Understanding the Impact of Reoccurring and Non-Financial Incentives on Plug-in Electric Vehicle Adoption – A Review," Institute of Transportation Studies, Working Paper Series qt7v13w987, Institute of Transportation Studies, UC Davis.
    38. Chen, Chien-fei & Zarazua de Rubens, Gerardo & Noel, Lance & Kester, Johannes & Sovacool, Benjamin K., 2020. "Assessing the socio-demographic, technical, economic and behavioral factors of Nordic electric vehicle adoption and the influence of vehicle-to-grid preferences," Renewable and Sustainable Energy Reviews, Elsevier, vol. 121(C).
    39. Schuitema, Geertje & Anable, Jillian & Skippon, Stephen & Kinnear, Neale, 2013. "The role of instrumental, hedonic and symbolic attributes in the intention to adopt electric vehicles," Transportation Research Part A: Policy and Practice, Elsevier, vol. 48(C), pages 39-49.
    40. Greg Marsden, & Jillian Anable, & Chatterton, Tim & Docherty, Iain & Faulconbridge, James & Murray, Lesley & Roby, Helen & Shires, Jeremy, 2020. "Studying disruptive events: Innovations in behaviour, opportunities for lower carbon transport policy?," Transport Policy, Elsevier, vol. 94(C), pages 89-101.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Deka, Chayasmita & Dutta, Mrinal Kanti & Yazdanpanah, Masoud & Komendantova, Nadejda, 2023. "Can gain motivation induce Indians to adopt electric vehicles? Application of an extended theory of Planned Behavior to map EV adoption intention," Energy Policy, Elsevier, vol. 182(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Brückmann, Gracia, 2022. "Test-drives & information might not boost actual battery electric vehicle uptake?," Transportation Research Part A: Policy and Practice, Elsevier, vol. 160(C), pages 204-218.
    2. Elena Higueras-Castillo & Sebastian Molinillo & J. Andres Coca-Stefaniak & Francisco Liébana-Cabanillas, 2020. "Potential Early Adopters of Hybrid and Electric Vehicles in Spain—Towards a Customer Profile," Sustainability, MDPI, vol. 12(11), pages 1-18, May.
    3. Philip, Thara & Whitehead, Jake & Prato, Carlo G., 2023. "Adoption of electric vehicles in a laggard, car-dependent nation: Investigating the potential influence of V2G and broader energy benefits on adoption," Transportation Research Part A: Policy and Practice, Elsevier, vol. 167(C).
    4. Dwivedi, Pankaj Prasad & Sharma, Dilip Kumar, 2023. "Evaluation and ranking of battery electric vehicles by Shannon’s entropy and TOPSIS methods," Mathematics and Computers in Simulation (MATCOM), Elsevier, vol. 212(C), pages 457-474.
    5. Fanchao Liao & Eric Molin & Bert van Wee, 2017. "Consumer preferences for electric vehicles: a literature review," Transport Reviews, Taylor & Francis Journals, vol. 37(3), pages 252-275, May.
    6. Martins, H. & Henriques, C.O. & Figueira, J.R. & Silva, C.S. & Costa, A.S., 2023. "Assessing policy interventions to stimulate the transition of electric vehicle technology in the European Union," Socio-Economic Planning Sciences, Elsevier, vol. 87(PB).
    7. Ecer, Fatih, 2021. "A consolidated MCDM framework for performance assessment of battery electric vehicles based on ranking strategies," Renewable and Sustainable Energy Reviews, Elsevier, vol. 143(C).
    8. Brückmann, Gracia, 2022. "The effects of policies providing information and trialling on the knowledge about and the intention to adopt new energy technologies," Energy Policy, Elsevier, vol. 167(C).
    9. Hu, Xianfeng & Wang, Shanyong & Zhou, Rongting & Gao, Lan & Zhu, Zujun, 2023. "Policy driven or consumer trait driven? Unpacking the EVs purchase intention of consumers from the policy and consumer trait perspective," Energy Policy, Elsevier, vol. 177(C).
    10. Jingnan Zhang & Shichun Xu & Zhengxia He & Chengze Li & Xiaona Meng, 2022. "Factors Influencing Adoption Intention for Electric Vehicles under a Subsidy Deduction: From Different City-Level Perspectives," Sustainability, MDPI, vol. 14(10), pages 1-24, May.
    11. Khatua, Apalak & Ranjan Kumar, Rajeev & Kumar De, Supriya, 2023. "Institutional enablers of electric vehicle market: Evidence from 30 countries," Transportation Research Part A: Policy and Practice, Elsevier, vol. 170(C).
    12. Sun, Ka Kit & He, Sylvia Y. & Thøgersen, John, 2022. "The purchase intention of electric vehicles in Hong Kong, a high-density Asian context, and main differences from a Nordic context," Transport Policy, Elsevier, vol. 128(C), pages 98-112.
    13. Shanmugavel, Nagarajan & Balakrishnan, Janarthanan, 2023. "Influence of pro-environmental behaviour towards behavioural intention of electric vehicles," Technological Forecasting and Social Change, Elsevier, vol. 187(C).
    14. Alali, Layla & Niesten, Eva & Gagliardi, Dimitri, 2022. "The impact of UK financial incentives on the adoption of electric fleets: The moderation effect of GDP change," Transportation Research Part A: Policy and Practice, Elsevier, vol. 161(C), pages 200-220.
    15. Higueras-Castillo, Elena & Kalinic, Zoran & Marinkovic, Veljko & Liébana-Cabanillas, Francisco J., 2020. "A mixed analysis of perceptions of electric and hybrid vehicles," Energy Policy, Elsevier, vol. 136(C).
    16. Ye, Fei & Kang, Wanlin & Li, Lixu & Wang, Zhiqiang, 2021. "Why do consumers choose to buy electric vehicles? A paired data analysis of purchase intention configurations," Transportation Research Part A: Policy and Practice, Elsevier, vol. 147(C), pages 14-27.
    17. Meilinda Fitriani Nur Maghfiroh & Andante Hadi Pandyaswargo & Hiroshi Onoda, 2021. "Current Readiness Status of Electric Vehicles in Indonesia: Multistakeholder Perceptions," Sustainability, MDPI, vol. 13(23), pages 1-25, November.
    18. Marko Emanović & Martina Jakara & Danijela Barić, 2022. "Challenges and Opportunities for Future BEVs Adoption in Croatia," Sustainability, MDPI, vol. 14(13), pages 1-18, July.
    19. Hackbarth, André & Madlener, Reinhard, 2018. "Combined Vehicle Type and Fuel Type Choices of Private Households: An Empirical Analysis for Germany," FCN Working Papers 17/2018, E.ON Energy Research Center, Future Energy Consumer Needs and Behavior (FCN), revised May 2019.
    20. Jaiswal, Deepak & Kaushal, Vikrant & Kant, Rishi & Kumar Singh, Pankaj, 2021. "Consumer adoption intention for electric vehicles: Insights and evidence from Indian sustainable transportation," Technological Forecasting and Social Change, Elsevier, vol. 173(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jotrge:v:106:y:2023:i:c:s0966692322002435. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/journal-of-transport-geography .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.