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Mature or emerging markets: Competitive duopoly investment decisions

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  • Zschocke, Mark S.
  • Mantin, Benny
  • Jewkes, Elizabeth M.

Abstract

We develop a competitive investment model wherein two competing firms consider investing into two projects targeting, separately, a mature and an emerging market. The returns firms obtain from investments into these markets are assumed to follow an S-shaped curve and depend on both firms’ actions. Considering symmetric environments (in terms of investment opportunities), we find that different forms of interactions may arise (e.g., Prisoner’s Dilemma and Game of Chicken) and outline corresponding strategies that offer higher returns by exploiting first-mover advantages, cooperation opportunities and aggressive choices. We also discuss the market conditions that can lead to these outcomes. Finally, considering non-symmetric environments, we show that a firm may be better off when its competitor’s budget increases.

Suggested Citation

  • Zschocke, Mark S. & Mantin, Benny & Jewkes, Elizabeth M., 2013. "Mature or emerging markets: Competitive duopoly investment decisions," European Journal of Operational Research, Elsevier, vol. 228(3), pages 612-622.
    • Handle: RePEc:eee:ejores:v:228:y:2013:i:3:p:612-622
    DOI: 10.1016/j.ejor.2013.01.021
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    2. Westerink-Duijzer, L.E. & Schlicher, L.P.J. & Musegaas, M., 2019. "Fair allocations for cooperation problems in vaccination," Econometric Institute Research Papers EI2019-06, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
    3. Lotty E. Westerink‐Duijzer & Loe P. J. Schlicher & Marieke Musegaas, 2020. "Core Allocations for Cooperation Problems in Vaccination," Production and Operations Management, Production and Operations Management Society, vol. 29(7), pages 1720-1737, July.

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