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Retaining students in retail banking through price bundling: Evidence from the Swedish market

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  • Mankila, Merja

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  • Mankila, Merja, 2004. "Retaining students in retail banking through price bundling: Evidence from the Swedish market," European Journal of Operational Research, Elsevier, vol. 155(2), pages 299-316, June.
    • Handle: RePEc:eee:ejores:v:155:y:2004:i:2:p:299-316
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    References listed on IDEAS

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    1. Michael W. Lawless, 1991. "Commodity Bundling For Competitive Advantage: Strategic Implications," Journal of Management Studies, Wiley Blackwell, vol. 28(3), pages 267-280, May.
    2. Green, Paul E, 1974. "On the Design of Choice Experiments Involving Multifactor Alternatives," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 1(2), pages 61-68, Se.
    3. Green, Paul E & Srinivasan, V, 1978. "Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(2), pages 103-123, Se.
    4. M. S. Krishnan & Venkatram Ramaswamy & Mary C. Meyer & Paul Damien, 1999. "Customer Satisfaction for Financial Services: The Role of Products, Services, and Information Technology," Management Science, INFORMS, vol. 45(9), pages 1194-1209, September.
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    Cited by:

    1. Julio López & Sebastián Maldonado & Ricardo Montoya, 2017. "Simultaneous preference estimation and heterogeneity control for choice-based conjoint via support vector machines," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 68(11), pages 1323-1334, November.
    2. Lariviere, Bart & Van den Poel, Dirk, 2007. "Banking behaviour after the lifecycle event of "moving in together": An exploratory study of the role of marketing investments," European Journal of Operational Research, Elsevier, vol. 183(1), pages 345-369, November.
    3. Karniouchina, Ekaterina V. & Moore, William L. & van der Rhee, Bo & Verma, Rohit, 2009. "Issues in the use of ratings-based versus choice-based conjoint analysis in operations management research," European Journal of Operational Research, Elsevier, vol. 197(1), pages 340-348, August.
    4. Antonio Chamorro‐Mera & María Manuela Palacios‐González, 2019. "Socially responsible investment: An analysis of the structure of preferences of savers," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(6), pages 1423-1434, November.
    5. Talla Nobibon, Fabrice & Leus, Roel & Spieksma, Frits C.R., 2011. "Optimization models for targeted offers in direct marketing: Exact and heuristic algorithms," European Journal of Operational Research, Elsevier, vol. 210(3), pages 670-683, May.
    6. Yang, Bibo & Ng, C.T., 2010. "Pricing problem in wireless telecommunication product and service bundling," European Journal of Operational Research, Elsevier, vol. 207(1), pages 473-480, November.
    7. Zheng, Zhijun & Li, Gang & Cheng, T.C.E & Wu, Feng, 2022. "Offline supplementary service strategies for the online marketplace: Third-party service or marketplace service?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 164(C).
    8. Yeu-Shiang Huang & Min-Sheng Yang & Jyh-Wen Ho, 2022. "Bundling Decisions for Selling Multiple Items in Online Auctions," Decision Analysis, INFORMS, vol. 19(1), pages 44-62, March.

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