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Do familiarity and awareness influence voting intention: The case of road pricing reform?

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  • Balbontin, Camila
  • Hensher, David A.
  • Collins, Andrew T.

Abstract

The choices that individuals make are influenced by the attributes defining alternatives from which to choose as well as their socioeconomic characteristics and beliefs. The literature on choice modelling which informs the decision making process implicitly assumes that individuals are both aware of and familiar with the alternatives being assessed. As far as we are aware, there is limited experience of the role that familiarity and awareness play in conditioning the choice behaviour of individuals. This paper investigates the role of awareness and familiarity in a context of growing interest, namely road pricing reform. Specifically, we analyse how the level of familiarity with the road pricing debate and the awareness of what road pricing means might influence the preferences of individuals for cordon-based and distance-based charging regimes, in contrast to the status quo. Familiarity and awareness are introduced into a choice model that allows for risk attitude, source preference and perceptual conditioning from the attribute level’s variation over repeated occurrences, as well as the perceived acceptability of the proposed scenarios. The data was collected in Sydney using a survey that contrasted the current road pricing situation with cordon-based and distance-based charging regimes. The model structure considers familiarity and awareness as endogenous variables. The final model identifies statistically significant roles for user charging fees and how revenue raised is to be spent. The endogenous consideration of awareness and familiarity together with risk attitude and perceptual conditioning through beliefs, provide significant information in improving our understanding of how individuals respond through preference revelation to a number of road pricing reforms.

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  • Balbontin, Camila & Hensher, David A. & Collins, Andrew T., 2017. "Do familiarity and awareness influence voting intention: The case of road pricing reform?," Journal of choice modelling, Elsevier, vol. 25(C), pages 11-27.
    • Handle: RePEc:eee:eejocm:v:25:y:2017:i:c:p:11-27
    DOI: 10.1016/j.jocm.2017.01.005
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    2. Mehdizadeh, Milad & Shariat-Mohaymany, Afshin, 2021. "Who are less likely to vote for a low emission charging zone? Attitudes and adoption of hybrid and electric vehicles," Transportation Research Part A: Policy and Practice, Elsevier, vol. 146(C), pages 29-43.
    3. Axsen, Jonn & Long, Zoe, 2025. "Accepting and implementing transport pricing policies for climate: A review of evidence and research gaps," Ecological Economics, Elsevier, vol. 238(C).
    4. Muhamad Rizki & Muhammad Zudhy Irawan & Puspita Dirgahayani & Prawira Fajarindra Belgiawan & Retno Wihanesta, 2022. "Low Emission Zone (LEZ) Expansion in Jakarta: Acceptability and Restriction Preference," Sustainability, MDPI, vol. 14(19), pages 1-22, September.
    5. Sen, Suman & Charles, Michael B. & Harrison, Jennifer L., 2022. "Usage-based road pricing and potential equity issues: A study of commuters in South East Queensland, Australia," Transport Policy, Elsevier, vol. 118(C), pages 33-43.
    6. Yacan Wang & Yu Wang & Luyao Xie & Huiyu Zhou, 2018. "Impact of Perceived Uncertainty on Public Acceptability of Congestion Charging: An Empirical Study in China," Sustainability, MDPI, vol. 11(1), pages 1-21, December.

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