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Consumer responses to the H5N1 Avian Influenza: the case of Turkey


  • Elif Akben

    (Boðaziçi University)

  • Gökhan Özertan

    (Boðaziçi University)

  • Aslýhan D. Spaulding

    (Illinois State University, Normal)

  • Sayed H. Saghaian

    (University of Kentucky)


Using the case of the 2005-2006 Avian Influenza crisis also experienced in Turkey, we present its impacts on consumers' concerns on the pandemic. Based on our cross-sectional dataset derived from a household survey, results from our probit estimations imply that the negative impact of the pandemic on the poultry sector could have been alleviated by informing consumers about it. Frequent users, older consumers, and females are derived to be more concerned about the pandemic. Campaigns, especially through the efficient use of media channels, can target to minimize demand shocks and help poultry demand return to pre-outbreak levels. Using these results, policies can be designed to decrease the negative impacts of future food scares.

Suggested Citation

  • Elif Akben & Gökhan Özertan & Aslýhan D. Spaulding & Sayed H. Saghaian, 2008. "Consumer responses to the H5N1 Avian Influenza: the case of Turkey," Economics Bulletin, AccessEcon, vol. 4(15), pages 1-9.
  • Handle: RePEc:ebl:ecbull:eb-08d10007

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    References listed on IDEAS

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    RePEc Biblio mentions

    As found on the RePEc Biblio, the curated bibliography for Economics:
    1. > Economics of Welfare > Health Economics > Economics of Pandemics > Policy responses > Behavioral


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    Cited by:

    1. Siettou, Christina, 2016. "Avian Influenza: outbreaks and the impact on UK consumer demand for poultry," 90th Annual Conference, April 4-6, 2016, Warwick University, Coventry, UK 236328, Agricultural Economics Society.
    2. H. Holly Wang & Paul Gardner de Beville, 2017. "The media impact of animal disease on the US meat demand," Agribusiness, John Wiley & Sons, Ltd., vol. 33(4), pages 493-504, September.
    3. Hassouneh, Islam & Radwan, Amr & Serra, Teresa & Gil, José M., 2012. "Food scare crises and developing countries: The impact of avian influenza on vertical price transmission in the Egyptian poultry sector," Food Policy, Elsevier, vol. 37(3), pages 264-274.

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    More about this item

    JEL classification:

    • D1 - Microeconomics - - Household Behavior
    • Q0 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General


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