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Contribución de las cooperativas agrarias de segundo grado a la orientación al mercado de sus cooperativas asociadas: efectos en el desempeño de la relación

Author

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  • Narciso Arcas Lario

    (Universidad Politécnica de Cartagena)

Abstract

This study analyses the degree in which second level co-operatives contribute to their member co-operatives’ market orientation and achievement of their business objectives. To do this, a theoretic framework is proposed enabling us to evaluate this contribution and an empirical study is carried out with the information obtained from a survey of 190 Spanish fruit producer co-operatives who market all or a part of their products through a second level co-operative. In the study, we conclude that the relationship with a second level co-operative facilitates first level co-operatives’ market orientation, which in turn favours the second level contribution to achievement of the first level objectives. These findings are of great interest as they help explain the motives leading agricultural co-operatives to become involved in mergers, as well as the determinant factors for successful merger.

Suggested Citation

  • Narciso Arcas Lario, 2002. "Contribución de las cooperativas agrarias de segundo grado a la orientación al mercado de sus cooperativas asociadas: efectos en el desempeño de la relación," CIRIEC-España, revista de economía pública, social y cooperativa, CIRIEC-España, issue 41, pages 139-161, August.
    • Handle: RePEc:cic:revcir:y:2002:i:41:p:139-161
    as

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    References listed on IDEAS

    as
    1. Lerman, Zvi & Parliament, Claudia, 1991. "Size and industry effects in the performance of agricultural cooperatives," Agricultural Economics, Blackwell, vol. 6(1), pages 15-29, October.
    2. Jakki Mohr & Robert Spekman, 1994. "Characteristics of partnership success: Partnership attributes, communication behavior, and conflict resolution techniques," Strategic Management Journal, Wiley Blackwell, vol. 15(2), pages 135-152, February.
    3. Bill Schroder & Tim Wallace & Felix Mavondo, 1993. "Cooperatives, statutory marketing organisations, and global business strategy," Agribusiness, John Wiley & Sons, Ltd., vol. 9(2), pages 175-187.
    Full references (including those not matched with items on IDEAS)

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    Keywords

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    JEL classification:

    • M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting
    • P13 - Political Economy and Comparative Economic Systems - - Capitalist Economies - - - Cooperative Enterprises
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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