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Contribución de las cooperativas agrarias de segundo grado a la orientación al mercado de sus cooperativas asociadas: efectos en el desempeño de la relación

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  • Narciso Arcas Lario

    () (Universidad Politécnica de Cartagena)

Abstract

This study analyses the degree in which second level co-operatives contribute to their member co-operatives’ market orientation and achievement of their business objectives. To do this, a theoretic framework is proposed enabling us to evaluate this contribution and an empirical study is carried out with the information obtained from a survey of 190 Spanish fruit producer co-operatives who market all or a part of their products through a second level co-operative. In the study, we conclude that the relationship with a second level co-operative facilitates first level co-operatives’ market orientation, which in turn favours the second level contribution to achievement of the first level objectives. These findings are of great interest as they help explain the motives leading agricultural co-operatives to become involved in mergers, as well as the determinant factors for successful merger.

Suggested Citation

  • Narciso Arcas Lario, 2002. "Contribución de las cooperativas agrarias de segundo grado a la orientación al mercado de sus cooperativas asociadas: efectos en el desempeño de la relación," CIRIEC-España, revista de economía pública, social y cooperativa, CIRIEC-España, issue 41, pages 139-161, August.
  • Handle: RePEc:cic:revcir:y:2002:i:41:p:139-161
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    File URL: http://www.ciriec-revistaeconomia.es/banco/06_Arcas_41.pdf
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    References listed on IDEAS

    as
    1. Lerman, Zvi & Parliament, Claudia, 1991. "Size and industry effects in the performance of agricultural cooperatives," Agricultural Economics of Agricultural Economists, International Association of Agricultural Economists, vol. 6(1), October.
    2. Lerman, Zvi & Parliament, Claudia, 1991. "Size and industry effects in the performance of agricultural cooperatives," Agricultural Economics, Blackwell, vol. 6(1), pages 15-29, October.
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    Cited by:

    1. Dolores Gallardo Vázquez & M. Isabel Sánchez Hernández & Francisca Castilla Polo, 2015. "Marco teórico y metodológico para la validación cualitativa de un modelo explicativo de las responsabilidad social en sociedades cooperativas
      [Theoretical and methodological framework for the quali
      ," REVESCO: Revista de estudios cooperativos, Universidad Complutense de Madrid, Facultad de Ciencias Económicas y Empresariales, Escuela de Estudios Cooperativos, issue 118, pages 86-121.

    More about this item

    Keywords

    Agricultural marketing; first and second level agricultural co-operatives; business objectives; market orientation.;

    JEL classification:

    • M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting
    • P13 - Economic Systems - - Capitalist Systems - - - Cooperative Enterprises
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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