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Walking a slippery line: Investments in social values and product longevity


  • Andrea Fosfuri
  • Marco S. Giarratana
  • Esther Roca


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  • Andrea Fosfuri & Marco S. Giarratana & Esther Roca, 2015. "Walking a slippery line: Investments in social values and product longevity," Strategic Management Journal, Wiley Blackwell, vol. 36(11), pages 1750-1760, November.
  • Handle: RePEc:bla:stratm:v:36:y:2015:i:11:p:1750-1760

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    References listed on IDEAS

    1. Daniel J. Benjamin & James J. Choi & A. Joshua Strickland, 2010. "Social Identity and Preferences," American Economic Review, American Economic Association, vol. 100(4), pages 1913-1928, September.
    2. Cara C. Maurer & Pratima Bansal & Mary M. Crossan, 2011. "Creating Economic Value Through Social Values: Introducing a Culturally Informed Resource-Based View," Organization Science, INFORMS, vol. 22(2), pages 432-448, April.
    3. Andrea Fosfuri & Marco S. Giarratana & Esther Roca, 2013. "Building and Sustaining a Product Differentiation Advantage Through a Community-Focused Strategy," Industry and Innovation, Taylor & Francis Journals, vol. 20(2), pages 114-132, February.
    4. Bolton, Lisa E & Warlop, Luk & Alba, Joseph W, 2003. " Consumer Perceptions of Price (Un)Fairness," Journal of Consumer Research, Oxford University Press, vol. 29(4), pages 474-491, March.
    5. Belk, Russell W, 1988. " Possessions and the Extended Self," Journal of Consumer Research, Oxford University Press, vol. 15(2), pages 139-168, September.
    6. Subramanian Balachander & Axel Stock, 2009. "Limited Edition Products: When and When Not to Offer Them," Marketing Science, INFORMS, vol. 28(2), pages 336-355, 03-04.
    7. Violina P. Rindova & Antoaneta P. Petkova, 2007. "When Is a New Thing a Good Thing? Technological Change, Product Form Design, and Perceptions of Value for Product Innovations," Organization Science, INFORMS, vol. 18(2), pages 217-232, April.
    8. Frank M. Bass, 1969. "A New Product Growth for Model Consumer Durables," Management Science, INFORMS, vol. 15(5), pages 215-227, January.
    9. Guido Palazzo & Kunal Basu, 2007. "The Ethical Backlash of Corporate Branding," Journal of Business Ethics, Springer, vol. 73(4), pages 333-346, July.
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