The Ethical Backlash of Corporate Branding
Download full text from publisher
As the access to this document is restricted, you may want to search for a different version of it.
References listed on IDEAS
- Holt, Douglas B, 1997. " Poststructuralist Lifestyle Analysis: Conceptualizing the Social Patterning of Consumption in Postmodernity," Journal of Consumer Research, Oxford University Press, vol. 23(4), pages 326-350, March.
- Fournier, Susan, 1998. " Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, Oxford University Press, vol. 24(4), pages 343-373, March.
- Keller, Kevin Lane, 2003. " Brand Synthesis: The Multidimensionality of Brand Knowledge," Journal of Consumer Research, Oxford University Press, vol. 29(4), pages 595-600, March.
- Schouten, John W, 1991. " Selves in Transition: Symbolic Consumption in Personal Rites of Passage and Identity Reconstruction," Journal of Consumer Research, Oxford University Press, vol. 17(4), pages 412-425, March.
- Belk, Russell W & Wallendorf, Melanie & Sherry, John F, Jr, 1989. " The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey," Journal of Consumer Research, Oxford University Press, vol. 16(1), pages 1-38, June.
CitationsCitations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
- Maria Besiou & Mark Hunter & Luk Wassenhove, 2013. "A Web of Watchdogs: Stakeholder Media Networks and Agenda-Setting in Response to Corporate Initiatives," Journal of Business Ethics, Springer, vol. 118(4), pages 709-729, December.
- Harald Biong & Arne Nygaard & Ragnhild Silkoset, 2010.
"The Influence of Retail Management’s Use of Social Power on Corporate Ethical Values, Employee Commitment, and Performance,"
Journal of Business Ethics,
Springer, vol. 97(3), pages 341-363, December.
- Arne Nygaard & Harald Biong, 2010. "The Influence of Retail Management’s Use of Social Power on Corporate Ethical Values, Employee Commitment, and Performance," Journal of Business Ethics, Springer, vol. 97(1), pages 87-108, November.
- N. Craig Smith & Guido Palazzo & C.B. Bhattacharya, 2015. "Upstream, downstream: toward a new morality of marketing in global supply chains," Chapters,in: Handbook on Ethics and Marketing, chapter 11, pages 220-237 Edward Elgar Publishing.
- repec:kap:jbuset:v:146:y:2017:i:2:d:10.1007_s10551-017-3653-9 is not listed on IDEAS
- James Caccamo, 2009. "The Ethics of Branding in the Age of Ubiquitous Media: Insights from Catholic Social Teaching," Journal of Business Ethics, Springer, vol. 90(3), pages 301-313, December.
- Andrea Fosfuri & Marco S. Giarratana & Esther Roca, 2015. "Walking a slippery line: Investments in social values and product longevity," Strategic Management Journal, Wiley Blackwell, vol. 36(11), pages 1750-1760, November.
More about this item
Keywordscorporate branding; consumption; CSR; globalization; identity; NGO activism; values;
StatisticsAccess and download statistics
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:kap:jbuset:v:73:y:2007:i:4:p:333-346. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Sonal Shukla) or (Rebekah McClure). General contact details of provider: http://www.springer.com .
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.