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Upstream, downstream: toward a new morality of marketing in global supply chains

In: Handbook on Ethics and Marketing

Author

Listed:
  • N. Craig Smith
  • Guido Palazzo
  • C.B. Bhattacharya

Abstract

Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.

Suggested Citation

  • N. Craig Smith & Guido Palazzo & C.B. Bhattacharya, 2015. "Upstream, downstream: toward a new morality of marketing in global supply chains," Chapters, in: Handbook on Ethics and Marketing, chapter 11, pages 220-237, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:14834_11
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    References listed on IDEAS

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    1. Xiaomin Yu, 2008. "Impacts of Corporate Code of Conduct on Labor Standards: A Case Study of Reebok’s Athletic Footwear Supplier Factory in China," Journal of Business Ethics, Springer, vol. 81(3), pages 513-529, September.
    2. Richard M. Locke & Fei Qin & Alberto Brause, 2007. "Does Monitoring Improve Labor Standards? Lessons from Nike," ILR Review, Cornell University, ILR School, vol. 61(1), pages 3-31, October.
    3. Guido Palazzo & Kunal Basu, 2007. "The Ethical Backlash of Corporate Branding," Journal of Business Ethics, Springer, vol. 73(4), pages 333-346, July.
    4. Yuksel, Ulku & Mryteza, Victoria, 2009. "An evaluation of strategic responses to consumer boycotts," Journal of Business Research, Elsevier, vol. 62(2), pages 248-259, February.
    5. Lee, Michael S.W. & Motion, Judith & Conroy, Denise, 2009. "Anti-consumption and brand avoidance," Journal of Business Research, Elsevier, vol. 62(2), pages 169-180, February.
    6. Rohit Varman & Russell W. Belk, 2009. "Nationalism and Ideology in an Anticonsumption Movement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(4), pages 686-700, December.
    7. Guido Palazzo & Andreas Scherer, 2006. "Corporate Legitimacy as Deliberation: A Communicative Framework," Journal of Business Ethics, Springer, vol. 66(1), pages 71-88, June.
    8. Pat Auger & Timothy Devinney, 2007. "Do What Consumers Say Matter? The Misalignment of Preferences with Unconstrained Ethical Intentions," Journal of Business Ethics, Springer, vol. 76(4), pages 361-383, December.
    9. SandIkcI, Özlem & Ekici, Ahmet, 2009. "Politically motivated brand rejection," Journal of Business Research, Elsevier, vol. 62(2), pages 208-217, February.
    10. Fournier, Susan, 1998. "Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(4), pages 343-373, March.
    11. Rafael Currás-Pérez & Enrique Bigné-Alcañiz & Alejandro Alvarado-Herrera, 2009. "The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company," Journal of Business Ethics, Springer, vol. 89(4), pages 547-564, November.
    12. Arnold, Denis G. & Bowie, Norman E., 2003. "Sweatshops and Respect for Persons," Business Ethics Quarterly, Cambridge University Press, vol. 13(2), pages 221-242, April.
    13. Locke, Richard M. & Qin, Fei & Brause, Alberto, 2007. "Does monitoring improve labor standards? Lessons from Nike," LSE Research Online Documents on Economics 59405, London School of Economics and Political Science, LSE Library.
    14. David L. Levy, 2005. "Offshoring in the New Global Political Economy," Journal of Management Studies, Wiley Blackwell, vol. 42(3), pages 685-693, May.
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