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Contextualizing the Sharing Economy

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  • Guo Bai
  • S. Ramakrishna Velamuri

Abstract

The Sharing Economy (SE) has demonstrated unprecedented capability in large‐scale mobilization of dispersed and underutilized private assets for collective usage. We argue that the SE represents a unique governance structure with dual nature of two‐sided market platform and modular architecture. Although the emergence of the SE is enabled by the rise of digital applications and changes in consumption attitudes, the effectiveness of this governance structure is not uniform across contexts. We analyse the roles of disparate actors in the SE and the relationships among them, in order to identify the contexts under which the SE is most likely to be the effective governance structure compared with traditional governance structures such as markets and firms, and new governance structures such as other platform economies and collaborative ecosystems. Two comparison frameworks are developed to illustrate the contextual factors that determine the effectiveness of the SE vis‐à‐vis other governance structures.

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  • Guo Bai & S. Ramakrishna Velamuri, 2021. "Contextualizing the Sharing Economy," Journal of Management Studies, Wiley Blackwell, vol. 58(4), pages 977-1001, June.
    • Handle: RePEc:bla:jomstd:v:58:y:2021:i:4:p:977-1001
    DOI: 10.1111/joms.12652
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    3. Belhadi, Amine & Kamble, Sachin & Benkhati, Imane & Gupta, Shivam & Mangla, Sachin Kumar, 2023. "Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? Empirical insights from B2B platform economy," Journal of Business Research, Elsevier, vol. 156(C).
    4. Hossain, Mokter & Mozahem, Najib Ali, 2022. "Drivers’ perceptions of the sharing economy for transport services," Technological Forecasting and Social Change, Elsevier, vol. 179(C).
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    6. Laudien, Sven M. & Manuel Guaita Martínez, José & María Martín Martín, José, 2023. "Business models based on sharing fashion and accessories: Qualitative-empirical insights into a new type of sharing economy business models," Journal of Business Research, Elsevier, vol. 157(C).

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