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Quality Meets Structure: Generalized Reciprocity and Firm-Level Advantage in Strategic Networks


  • Joakim Wincent
  • Sergey Anokhin
  • Daniel Örtqvist
  • Erkko Autio


In this paper we extend previous research by combining network structural and network process approaches. Specifically, in a six-year, three-wave study of 41 firms in two strategic networks, we found that the interaction between generalized reciprocity among a focal firm's partners and network tie intensity and betweenness centrality improved firm performance. No influences were observed for the interaction involving degree centrality and generalized reciprocity. Our research suggests that managers in strategic networks may need to consider the balance between relationship-extensive and relationship-intensive strategies. Copyright (c) 2010 Blackwell Publishing Ltd and Society for the Advancement of Management Studies.

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  • Joakim Wincent & Sergey Anokhin & Daniel Örtqvist & Erkko Autio, 2010. "Quality Meets Structure: Generalized Reciprocity and Firm-Level Advantage in Strategic Networks," Journal of Management Studies, Wiley Blackwell, vol. 47(4), pages 597-624, June.
  • Handle: RePEc:bla:jomstd:v:47:y:2010:i:4:p:597-624

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    1. repec:kap:jbuset:v:145:y:2017:i:2:d:10.1007_s10551-015-2903-y is not listed on IDEAS
    2. Giaime Berti & Catherine Mulligan, 2016. "Competitiveness of Small Farms and Innovative Food Supply Chains: The Role of Food Hubs in Creating Sustainable Regional and Local Food Systems," Sustainability, MDPI, Open Access Journal, vol. 8(7), pages 1-31, July.
    3. Mayer-Haug, Katrin & Read, Stuart & Brinckmann, Jan & Dew, Nicholas & Grichnik, Dietmar, 2013. "Entrepreneurial talent and venture performance: A meta-analytic investigation of SMEs," Research Policy, Elsevier, vol. 42(6), pages 1251-1273.
    4. Parida, Vinit & Patel, Pankaj C. & Wincent, Joakim & Kohtamäki, Marko, 2016. "Network partner diversity, network capability, and sales growth in small firms," Journal of Business Research, Elsevier, vol. 69(6), pages 2113-2117.

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