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Green Innovation and Performance: The View of Organizational Capability and Social Reciprocity

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  • Jing-Wen Huang

    (National Pingtung University)

  • Yong-Hui Li

    (National Pingtung University)

Abstract

Synthesizing insights from a dynamic capability perspective and social network theory, this study identifies the factors influencing green innovation and examines the relationships between influencing factors, green innovation, and performance. This study uses structural equation modeling to test the research hypotheses. The results indicate that dynamic capability, coordination capability, and social reciprocity are significant drivers of green innovation, including green product innovation and green process innovation. Green product and process innovation have positive effects on environmental performance and organizational performance. These findings are relevant to firms in quest of green management and innovation.

Suggested Citation

  • Jing-Wen Huang & Yong-Hui Li, 2017. "Green Innovation and Performance: The View of Organizational Capability and Social Reciprocity," Journal of Business Ethics, Springer, vol. 145(2), pages 309-324, October.
    • Handle: RePEc:kap:jbuset:v:145:y:2017:i:2:d:10.1007_s10551-015-2903-y
    DOI: 10.1007/s10551-015-2903-y
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